The prime of prime firm within ISAM Capital Markets, IS Prime has deployed a new proprietary technology stack in the Equinix LD4 datacenter. The new tech suite called Hubble enables IS Prime to become more resilient by diversifying its service offerings.
Up until now, the company has been operating its primary aggregation service via its NY4 technology partnership with Broadway.
IS Prime’s Managing Partner Jonathan Brewer shared that the firm’s new strategic move enables the company to cement its position among the leading liquidity providers to the MT4 and MT5 retail broker market. The company also expects to strengthen its footprint with institutional clients.
“Our new technology gives us increased flexibility and agility, offering a competitive and high standard of execution to our large and ever-growing client base across the globe,” said Brewer.
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The new Hubble technology stack has been developed in-house. The firm’s team of quant analysts and trading technologists have created a product that is better suited to the customization needs of retail brokers.
Up until now IS Prime has been operating its primary aggregation service in NY4. The technology diversification move was dictated by the company’s commitment to offering a more flexible solution to its clients.
When IS Prime entered the market, Broadway’s solution met the needs of the firm. Four years later, additional flexibility is welcome. By leveraging its ISAM team of technologists, IS Prime’s clients can benefit from a new faster product that is able to process a significantly higher number of orders.
IS Prime’s new technology is also much more flexible in the ways in which it can create pricing, route flow, manage client connections, etc. The move represents a change in the firm’s strategy to shift towards providing clients with proprietary technology.
The new system can handle at least 5,000 simultaneous STP orders per server and is highly scalable, enabling IS Prime to meet current and future client demand.