The compny is rebranding its UK acquisition target and moving into a market where Berlin rival Upvest has built deep client relationships.
Euronext venues and the London Stock Exchange are expected to follow Germany's Xetra, with BNP Paribas backing the regional push.
Alpaca has
completed its acquisition of UK investment infrastructure firm WealthKernel and
launched European equities trading this week, putting the US broker-dealer in
direct competition with Berlin-based Upvest in the region's brokerage
infrastructure market.
WealthKernel,
which holds UK and Spanish regulatory permissions and has built its business
around tax-advantaged accounts like Individual Savings Accounts and
Self-Invested Personal Pensions, will now trade as Alpaca Europe.
Alpaca Europe Takes Shape
With Shanmugarajah at the Helm
Karan
Shanmugarajah, WealthKernel's chief executive, has been named CEO of Alpaca
Europe and will run the regional business. The rest of the WealthKernel team
has joined Alpaca, bringing what Shanmugarajah described as "local
regulatory expertise with global, API-driven infrastructure" into the
combined company.
Founded in
2015, WealthKernel operates from London, Nottingham and Madrid, and sells an
embedded investing stack to neobanks, wealth managers and trading apps that
want to add investing products without building their own compliance and
custody layers.
The launch
gives Alpaca's existing US clients a way to route cross-border flow without
connecting to separate European brokers, and gives European fintechs and banks
a path to US equities, options and fixed income through the same pipe.
Alpaca has
pushed this cross-border angle before, most visibly when it launched a tokenisation platform for
US stocks in October.
The company claims a 94% share of tokenised US equities and ETFs referenced in
that effort, though it has not disclosed the methodology behind the figure or
the total market size being measured.
Yoshi Yokokawa, CEO and Co-Founder of Alpaca
Yoshi
Yokokawa, Alpaca's chief executive and co-founder, framed the European
build-out as a complexity play. He said the combined setup is aimed at
"reducing the complexity of cross-border investing" for institutions
launching regulated products across multiple jurisdictions.
Competitive Push Into
Upvest's Backyard
European
brokerage infrastructure is not an empty market. The leader sits around 900 kilometers
east of Alpaca Europe's London base. Berlin-based Upvest, founded in 2017, raised $125 million last month at a
€640 million valuation in a round led by Sapphire Ventures and Tencent, with CEO Martin
Kassing telling Bloomberg at the time that the firm was targeting more than
€100 million in annualized revenue and profitability within 24 months. Upvest
says it processed over 100 million orders in 2025, up from 20 million the year
before.
Upvest's
client list reads like a roll call of European retail finance, including
Revolut, N26, bunq, Webull, Raisin, DKB and Santander's Openbank. In the past
six months it has added IG Group, which went live with French equities trading on Upvest's
rails in November,
and CMC Markets, which will use Upvest to launch multi-currency cash equities
trading in Germany this autumn.
Upvest also
faces competition from US-based DriveWealth and Danish multi-asset broker Saxo
Bank, both of which sell white-label trading stacks to banks and fintechs.
Alpaca's
chief technology officer, Juha Ristolainen, joined from Upvest last year after five years as its co-founder
and CTO.
BNP Paribas Backing
Signals Strategic Interest
The
acquisition also closes with institutional backing from one of Europe's largest
banks. BNP Paribas, through its venture arm Opera Tech Ventures, participated
in Alpaca's January Series D, and Managing Director Vincent Baillin said the
bank was "excited to support Alpaca's growing presence in Europe."
Alpaca has
been expanding in other regions at the same time. It announced plans in January
to acquire Zincmoney IFSC, a broker-dealer licensed in India's GIFT City special financial
zone, subject to
regulatory approval. The India move, combined with the WealthKernel closing and
the European equities launch, gives the company live or pending regulated
operations in the US, UK, EU and India inside a six-month window.
Alpaca has
completed its acquisition of UK investment infrastructure firm WealthKernel and
launched European equities trading this week, putting the US broker-dealer in
direct competition with Berlin-based Upvest in the region's brokerage
infrastructure market.
WealthKernel,
which holds UK and Spanish regulatory permissions and has built its business
around tax-advantaged accounts like Individual Savings Accounts and
Self-Invested Personal Pensions, will now trade as Alpaca Europe.
Alpaca Europe Takes Shape
With Shanmugarajah at the Helm
Karan
Shanmugarajah, WealthKernel's chief executive, has been named CEO of Alpaca
Europe and will run the regional business. The rest of the WealthKernel team
has joined Alpaca, bringing what Shanmugarajah described as "local
regulatory expertise with global, API-driven infrastructure" into the
combined company.
Founded in
2015, WealthKernel operates from London, Nottingham and Madrid, and sells an
embedded investing stack to neobanks, wealth managers and trading apps that
want to add investing products without building their own compliance and
custody layers.
The launch
gives Alpaca's existing US clients a way to route cross-border flow without
connecting to separate European brokers, and gives European fintechs and banks
a path to US equities, options and fixed income through the same pipe.
Alpaca has
pushed this cross-border angle before, most visibly when it launched a tokenisation platform for
US stocks in October.
The company claims a 94% share of tokenised US equities and ETFs referenced in
that effort, though it has not disclosed the methodology behind the figure or
the total market size being measured.
Yoshi Yokokawa, CEO and Co-Founder of Alpaca
Yoshi
Yokokawa, Alpaca's chief executive and co-founder, framed the European
build-out as a complexity play. He said the combined setup is aimed at
"reducing the complexity of cross-border investing" for institutions
launching regulated products across multiple jurisdictions.
Competitive Push Into
Upvest's Backyard
European
brokerage infrastructure is not an empty market. The leader sits around 900 kilometers
east of Alpaca Europe's London base. Berlin-based Upvest, founded in 2017, raised $125 million last month at a
€640 million valuation in a round led by Sapphire Ventures and Tencent, with CEO Martin
Kassing telling Bloomberg at the time that the firm was targeting more than
€100 million in annualized revenue and profitability within 24 months. Upvest
says it processed over 100 million orders in 2025, up from 20 million the year
before.
Upvest's
client list reads like a roll call of European retail finance, including
Revolut, N26, bunq, Webull, Raisin, DKB and Santander's Openbank. In the past
six months it has added IG Group, which went live with French equities trading on Upvest's
rails in November,
and CMC Markets, which will use Upvest to launch multi-currency cash equities
trading in Germany this autumn.
Upvest also
faces competition from US-based DriveWealth and Danish multi-asset broker Saxo
Bank, both of which sell white-label trading stacks to banks and fintechs.
Alpaca's
chief technology officer, Juha Ristolainen, joined from Upvest last year after five years as its co-founder
and CTO.
BNP Paribas Backing
Signals Strategic Interest
The
acquisition also closes with institutional backing from one of Europe's largest
banks. BNP Paribas, through its venture arm Opera Tech Ventures, participated
in Alpaca's January Series D, and Managing Director Vincent Baillin said the
bank was "excited to support Alpaca's growing presence in Europe."
Alpaca has
been expanding in other regions at the same time. It announced plans in January
to acquire Zincmoney IFSC, a broker-dealer licensed in India's GIFT City special financial
zone, subject to
regulatory approval. The India move, combined with the WealthKernel closing and
the European equities launch, gives the company live or pending regulated
operations in the US, UK, EU and India inside a six-month window.
Damian Chmiel is a Senior Analyst & Editor at Finance Magnates with more than 15 years of experience in the CFD and online trading industry. Active as both a trader and journalist since 2010, he focuses on broker coverage, fintech innovation, and regulatory developments across Europe, the Middle East, and Asia.
His work includes interviews with C-level leaders at major brokerages and fintech platforms, as well as co-authoring Finance Magnates’ quarterly industry benchmarking reports. Damian’s reporting is data-driven, market-aware, and grounded in direct industry engagement. His analysis and commentary have also been cited by external media outlets, including Investing.com, Binance, The Asset, Stockhead, and Dispatch.
Education:
MA in Finance and Accounting, Cracow University of Economics
Prop Firms Lean on Consumer Fintech Rails to Keep Traders Funded and Paid
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