Match-Trade Technologies has put Serhii Poplavskyi in charge of its Match-Trader platform, handing a long-time brokerage executive the job of pushing the software deeper into prop trading and into the prediction markets the vendor began selling to brokers earlier this year.
Poplavskyi arrives with more than 15 years across the brokerage and commercial sides of the industry, and the company said it wanted someone who could turn what brokers and prop firms actually need into platform decisions.
His mandate runs from scaling adoption to lifting the platform's charting and expanding its CRM, while building on the momentum from the prediction markets product Match-Trade rolled out for brokers in April.
A Broker-Side Hire, Not a Pure Tech One
Poplavskyi spent more than a decade at FIBO Group, where he ran the firm's Ukraine office before leading its expansion into Latin America from a hub in Costa Rica.
More recently he served as sales director at D Prime. That background leans commercial rather than engineering, which fits the reason the company gave for the hire.
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The choice signals where Match-Trade thinks the competition is now decided. Execution and charting are table stakes, the firm's pitch goes, and the harder problem is fitting a platform to how a brokerage actually runs.
Platform Vendors Jostle as MetaTrader Loosens Its Grip
Match-Trader competes in a field that has grown more crowded since 2024, when MetaQuotes raised MetaTrader licensing fees and kept restricting third-party integrations.
Rivals have used the opening. FinanceMagnates.com's rundown of top broker platforms for 2026 lists Match-Trader next to MetaTrader 5, Spotware's cTrader and Devexperts' DXtrade.
Match-Trade has been gaining ground in that race. The company reported a 290% jump in server clients between January 2024 and 2025, and chief executive Michal Karczewski said the platform signed more than 160 brokers and prop firms in 2025, with 1.8 million trader accounts registered.
The platform can run standalone, sit behind a broker's own front end, or bolt on as an add-on environment, and it pairs built-in charts with a TradingView integration.
Rivals keep adding features of their own, with Spotware recently opening cTrader to AI agents.
Charting, CRM and Prediction Markets Top the List
Poplavskyi's stated priorities are upgrading Match-Trader charting to what the company calls an industry-leading standard, strengthening its CRM, and pushing further into integrations and automation.
He also wants to extend the firm's early move into event-based trading.
"In 2026, execution speed and advanced charting tools are simply the expected baseline," Poplavskyi said, arguing that flexibility and scalability now separate one platform from another.
The prediction markets piece puts Match-Trade in a fast-filling lane.
Leverate and Devexperts have both launched broker-facing event-trading products, and the sector posted a record single-day volume of $701.7 million in January 2026.
Global prediction market volume crossed $44 billion in 2025, according to industry estimates.
A Bet on Long-Term Broker Relationships
Poplavskyi expects the lines between brokerage, prop trading and newer market formats to blur, with brokers leaning toward AI-driven workflows and modular infrastructure.
He also said brokers increasingly want deeper technology partnerships rather than plain software supply, a shift Match-Trade is positioning itself to serve.
His longer-term aim, he said, is to help clients grow faster and stay competitive however the market moves, and to have them treat the vendor as a partner that evolves alongside them.
