Your Bourse has signed Advanced Markets to its Premium Liquidity Provider program, an arrangement that pairs the liquidity firm's pricing with the technology vendor's bridging, execution and reporting software at no separate charge to the broker.

The deal follows a similar tie-up in December, when STARPrime joined the same program.

Under the model, the liquidity provider sponsors the cost of the Your Bourse tools, and the broker connects to both through one setup instead of negotiating liquidity and technology separately.

"Our goal with the Premium LP program is to remove operational friction for startup brokers," said Kate Rutkovskaya, chief revenue officer at Your Bourse.

What Brokers Get in the Bundle

Brokers that pick Advanced Markets through the program receive a defined set of Your Bourse components, the company said.

The package covers the Your Bourse Bridge for platform connectivity Connectivity Connectivity is defined as a term used for connecting devices to each other. In most cases, this refers to computer networking and more specifically includes bridges, routers, switches, gateways, and service as well as local networks. Connectivity can refer to simple forms, such as connecting a home or office to the internet or even connecting a digital camera to a computer or printer. Connectivity in FinanceConnectivity has taken on new meaning with the growth of fintech and Big Data collectio Connectivity is defined as a term used for connecting devices to each other. In most cases, this refers to computer networking and more specifically includes bridges, routers, switches, gateways, and service as well as local networks. Connectivity can refer to simple forms, such as connecting a home or office to the internet or even connecting a digital camera to a computer or printer. Connectivity in FinanceConnectivity has taken on new meaning with the growth of fintech and Big Data collectio Read this Term, the Matching Engine for order routing, hosting of the infrastructure, real-time system and FIX logs, and the firm's Trade Blotter for flow reporting.

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It also includes 250 symbols of the broker's choosing and a notional volume allowance of 1 billion per month, covering A-Book or B-Book flow, plus email support with a 48-hour guaranteed response time.

Your Bourse said the underlying infrastructure runs on a 99.999% uptime service-level agreement, with the Matching Engine processing more than 500,000 orders per second on a single CPU.

Advanced Markets aggregates pricing from more than 20 counterparties spanning banks, non-bank market makers and electronic communication networks, according to the firm.

Oksana Remez, global head of institutional business at Advanced Markets, said "finding a trusted LP and tech partner is half the battle."

Brokers hold a single collateral account and can adjust the feed and pricing to match their order flow, the company said.

Liquidity Providers Lean on Bundled Technology

Pairing liquidity with execution software is becoming a common pitch to smaller brokers, who often lack the budget to assemble the pieces on their own.

Your Bourse itself ran an earlier version of the idea in 2023, when it packaged its platform with five liquidity providers including Match-Prime.

Rivals have taken comparable routes.

Match-Trade Technologies bundles its own Match-Prime liquidity Liquidity The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent Read this Term into the Match-Trader platform, while white-label vendor Devexperts wired Advanced Markets into its DXtrade platform recently, giving brokers another path to prime-of-prime pricing through a single margin account.

The competition has pushed providers to differentiate on execution quality and pricing terms rather than instrument count.

A recent FinanceMagnates.com comparison of liquidity providers found that brokers increasingly weigh prime-of-prime firms on aggregated pricing, last-look policies and connectivity options.

The Your Bourse setup leans on the bundled technology and the sponsored cost as its main selling points.

Advanced Markets Extends Its Distribution

For Advanced Markets, the deal adds another channel to reach brokers. The firm has spent recent years plugging its liquidity into third-party platforms and tools, including integrations with PrimeXM's XCore and tech provider Centroid Solutions.

Founded in 2006, Advanced Markets supplies prime-of-prime liquidity, credit and technology to banks and brokers, with direct market access trading in spot FX, precious metals, energy and CFDs. Its UK entity is regulated by the Financial Conduct Authority, and its Australian arm is regulated by ASIC.

Brokers can register for a free Your Bourse account and select Advanced Markets through the company's portal, the firms said.