Mobile Trading Partners LLP, a designer and developer of mobile apps, web widgets, charting and sales tools for the foreign exchange (forex) industry, announced today that it has completed its rebranding and will now be known as MTP.
As MTP, the company will be making its first appearance at the iFXExpo Asia in Hong Kong this week. Katherine Irwin, who is Head of Design, will be presenting the new brand image at the expo.
She said the rebranding was: “a reflection of the fact that the company provides technology on the back-end and middle tier, as much as the front-end of trading, and the use of the word ‘Mobile’ in the company name has therefore become a bit limiting.”
MTP is more than just mobile
Based in London, MTP is dedicated to providing solutions to both brokers and banks, such as its mobile trading platform. Earlier this year, Finance Magnates reported that, after committing a period of over 18 months to research and development, the firm delivered a brand new mobile trading suite designed to meet broker demands in the retail trading industry.
ATFX Q1 2020 Market Outlook Report: Weighing Geopolitical FactorsGo to article >>
While the company is still best known for its front-end trading applications, it does also provide other trading technologies to its broker and bank clients. This includes trading bridge technology, market data and order routing systems.
“We have enjoyed a productive and positive working relationship with MTP, one of our key technology partners, for a number of years. We value their contribution in assisting LMAX Exchange Group to develop and design client facing applications across our global exchanges,” commented David Mercer, the CEO of LMAX Exchange Group.
This rebranding is not completely unexpected. When Finance Magnates caught up with Paul Smith, the CEO of MTP, towards the end of last year in an interview, one of the topics that came up was how the “Mobile Trading Partners” name was misleading, as the company offers more than mobile-based products.
According to Smith, MTP is: “looking forward to continuing our partnerships with our bank and broker clients, to deliver better Fintech to serve the optimisation and growth of their businesses in 2019.”