The French financial regulator, Autorité des Marchés Financiers (AMF), has published new data on the behaviour of retail investors. The report is based on a 2024 survey of individuals who carried out at least one transaction in French financial instruments.

Active Retail Investors in France Increase, Female Share Declines

According to the AMF, the number of active retail investors in France rose to 1.7 million in 2024. This marks a 21.5% increase compared to 2022. However, the growth was almost entirely driven by men. The number of active female investors remained stable at around 430,000. As a result, women made up 25% of active investors in 2024, down from 30% in 2022.

The AMF first studied investor profiles in 2022. The latest report tracks changes in age, platform use, and investment habits between 2022 and 2024.

Global Trend: More Women Enter Investing

However, Last year FinanceMagnates.com reported a global trend of more women entering the world of investing, challenging long-standing gender norms.

According to XTB data published for International Women's Day, the share of new female investors is rising in markets like Romania and the MENA region, with women making up over 20% of new entrants. In 2023, women favored instruments such as EUR/USD, gold, stock indices, and ETFs.

You may find it interesting at FinanceMagnates.com: Lights, Camera, Discrimination: Hollywood Bias Costs Women $567B in Lost Investments.

Shift Toward Younger Investors

The latest AMF data shows a continued shift toward younger investors. By the end of 2024, the average age of male investors had fallen to 43.8 years, down from 49.6 in 2022. For women, the average age was 54.6 years, compared to 60.1 two years earlier.

The report also highlights differences in platform use. Most women, 62.8%, still invest through traditional banks. In contrast, only 38% of men rely on these institutions. Men are more likely to use online banks, 33.3%, and neo-brokers, 28.7%.

Women investors are driving high-impact, global change 💪🏻💪🏼💪🏽💪🏾💪🏿

Maaike Doyer, founder of Epic Angels, shares why women are the future of angel investing at #GEC2025.https://t.co/kAdBnvipVn #TheBoldChangeThe World pic.twitter.com/jnWwoi864n

— Global Entrepreneurship Network (@unleashingideas) July 7, 2025

Neo-broker usage continued to grow in 2024, especially among men. Around 20% of their transactions were conducted on these platforms. For women, the figure was below 10%.

Investment Product Preferences and Gender Gap

Regarding investment products, younger investors of both genders showed equal interest in Exchange Exchange An exchange is known as a marketplace that supports the trading of derivatives, commodities, securities, and other financial instruments.Generally, an exchange is accessible through a digital platform or sometimes at a tangible address where investors organize to perform trading. Among the chief responsibilities of an exchange would be to uphold honest and fair-trading practices. These are instrumental in making sure that the distribution of supported security rates on that exchange are effectiv An exchange is known as a marketplace that supports the trading of derivatives, commodities, securities, and other financial instruments.Generally, an exchange is accessible through a digital platform or sometimes at a tangible address where investors organize to perform trading. Among the chief responsibilities of an exchange would be to uphold honest and fair-trading practices. These are instrumental in making sure that the distribution of supported security rates on that exchange are effectiv Read this Term Traded Funds. However, there were large differences in the use of newer tools such as fractional shares. Among all active investors who traded fractional shares, 89% were men and 11% were women.

The AMF said the findings help inform its broader investor protection work. The research supports the regulator’s “Impact 2027” plan, which focuses on financial education and risk prevention.