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Thought Leaders

The Importance of Having a Strong Brand Image

  • Building a solid brand image requires consistency, and a lot of time.
by FM
FinTech

Plus500 New Branding Strategy, May Cut Its Sports Sponsorship

  • Plus500 clients' trades duration increased to 2 days in 2021.
  • David Zruia, Plus500's CEO said the broker changed its branding strategy.
by Matti Williamson
News

Aston Villa Collaborates with Jeton Wallet

  • The partnership aims to increase the adoption of cashless transactions.
  • The company is based in London.
by Bilal Jafar
Interviews

Exclusive: Vantage’s Yen Sim Highlights the Importance of Branding

  • Sim said that the company’s recent strategic rebranding caused a sharp surge in new users.
  • According to her, branding differentiates a financial broker from its competitors.
by Bilal Jafar
Executives

Exclusive: TMGM’s Andrea Faleburle Talks about Sports Sponsorships and Marketing Campaigns

  • Faleburle joined TMGM as Head of Global Marketing in November 2021.
  • He previously worked as Head of Marketing at IC Markets.
by Bilal Jafar
Brokers

Multi-Asset Broker BlackBull Markets Updates Brand Profile

  • The company has transformed global branding to reflect the modern experience of its clients.
  • The brand update was undertaken by the global media agency, Dentsu New Zealand.
by Bilal Jafar
Thought Leaders

Vantage FX Completes Strategic Rebrand as Part of Global Expansion

  • The rebrand is part of Vantage’s ongoing global expansion strategy to deliver unparalleled experience on multi-asset products.
by Finance Magnates Staff
Thought Leaders

Trading Provider INFINOX Grows Institutional Brand IX Prime by 50%

  • The company’s operations have adapted well to the post-Brexit regulatory environment.
by Finance Magnates Staff
Thought Leaders

Introducing NextV - The Full Scope Solution To Building Your Next Virtual Event

  • The NextV platform helps address some of the major requirements any Trade Show or Conference might have.
by
Thought Leaders

"Grey Labels” vs. Condor FX Pro - and How to Truly Own Your Brand

  • Grey labels come with a host of challenges for brokers, which can inhibit growth rather than help to accelerate it.
by
Brokers

Make Your London Summit Successful with These Branding Tips

  • With London Summit 2019 nearly here, the importance of your branding is more integral than ever.
by Jeff Patterson
Interviews

Hey, Crypto Exchanges: Listen to Your Users, or Lose Out

  • ChangeNow's Pauline Shangett speaks on the role of community in branding and security in the crypto space.
by Rachel McIntosh
Thought Leaders

LBLV Signs Ronaldinho as its Brand Ambassador

  • The former Brazilian football player ranks as one of the all-time greats and represents a huge asset for LBLV.
by
Brokers

ICM Capital Rebrands All Entities under ICM.COM

  • The ICM.com brand will represent all of the ICM group entities.
by Celeste Skinner
Brokers

H2H (Human to Human) – Discovery or Another Marketing Hype?

  • It seems that in the era of chatbots and marketing automation we have forgotten that we are talking to people
by Sylwester Jezierski
Thought Leaders

Wisebitcoin Shows Growth in its User Base Around the World

  • Wisebitcoin has seen its operations grow recently, along with a wider marketing focus and branding campaign
by
Brokers

ADSS Unveils New Branding Amidst Global Expansion

  • "We have reached a point in our growth and development when our identity needs to speak to a wider audience"
by Jeff Patterson
Executive Moves

Exclusive: Industry Veteran Nicc Lewis Launches a Marketing Agency

  • After leaving his role as Leverate CMO, Lewis sets up his own venture.
by Finance Magnates Staff
Technology

Exclusive: Mobile Trading Partners Launches New White Label Apps

  • Monex Investido Futures is the first brokerage to centre its mobile strategy on the product.
by Victor Golovtchenko
Blogs

The Art of Giveaway Marketing in the Forex Industry

  • The more inventive and useful a giveaway is, the more likely it will differentiate a brand from the competition.
by Guest Contributors
Blogs

Why Customer Retention Matters for FX Brokers

  • With so many platforms to choose from, customers have very little reason to remain loyal to one brand.
by Guest Contributors
Institutional FX

InstaForex Partners with Tennis Star Daria Kasatkina

  • The association with Daria Kasatkina will help the company boost its brand image.
by Colin Firth
Brokers

UFX Taps Football Legend Andrés Iniesta as its International Brand Ambassador

  • The Spanish football superstar will help drive UFX's global branding and marketing efforts.
by Jeff Patterson
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