IG Signs Sponsorship Deal with England National Cricket Team

London-listed IG Group (LON: IGG) has inked a high-profile sports sponsorship deal as it has become the official partner of Cricket in England.

Per the announcement on Wednesday, the broker has signed a three-year deal with the England and Wales Cricket Board, and, under the terms, the IG logo will be imprinted on the sleeves of the national cricket team of England for both men and women.

The teams will wear the shirts with the IG logo in all three formats of the game.

Matt Macklin, IG’s UK Head, commented: “Watching the recent accomplishments of the England teams, we have been struck by the clarity of strategic thinking and quality of Execution Execution Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a co Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a co Read this Term, and how this aligns with IG’s ethos as a business.”

“We also share the ECB’s innate drive to keep improving and evolving, achieving new levels of success while having a positive impact on the world around us. We are hugely proud to be partnering with such a prestigious institution and cannot wait to get started.”

Sports Sponsorships Is Always Prefered

Cricket is followed by a wide domestic and international fan base. IG highlighted that the partnership will help it build brand awareness and promote a range of investment products.

“IG is an ambitious organization which shares our commitment to be the best by maintaining high standards and developing a strong partnership,” said Tony Singh, Chief Commercial Officer at ECB. “Those values have been central to the success of our England teams, making this relationship a natural fit. We look forward to working alongside IG over the coming years.”

Though sports club sponsorships are common within the trading industry, sponsoring the national team is still rare. Earlier, eToro signed a deal with Rugby Australia to sponsor the team for three years.

Most recently, Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Read this Term and CFDs broker FBS signed a multi-year deal with English football club, Leicester City.