FBS Becomes Leicester City’s Shirt Sponsor for 3 Years
- The football team debuted their shirt with the logo of the new sponsor in yesterday’s EPL match.

Sports sponsorships are showing no signs of slowing down within the trading industry as FBS became the latest to sign a sponsorship deal with Leicester City, one of England’s top football clubs.
According to Sunday’s announcement, the broker has become the lead shirt sponsor of the football club for the next three years. The partnership between the two will kick off from the 2021-2022 gaming season, but the team has already debuted with its new jersey in the last match of the English Premier League on Sunday.
“We are tremendously proud to be beginning this partnership with FBS, one of the most exciting and dynamic global financial services companies,” Leicester City FC’s Chief Executive Officer, Susan Whelan, said on the partnership.
Sports Sponsorship: The Best Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have to handle the acquisition of traders, retaining them for a longer period of time or distinguishing between brokerage and competitors.What Are the Most Common Marketing Strategies Used by FX Brokers?This process can take shape in a variety of forms. Advertising is the most commonly deployed technique for forex marketing.This includes a marketing plan that touches on digital and traditional advertising. Advertising can include banner ads, notifications, newsletters, or other mechanisms for drawing attention to any brand or brokerage.Blog posting or other forms of search engine optimization (SEO) are also effective marketing tools for forex brokers.Well-organized and attractive pieces of content on websites are very useful for users and clients and have proven to be successful marketing strategies.Such efforts also enable websites to be found by those looking for what a broker offers and those who are looking for some knowledge about the trading industry. This can also help generate traffic on landing pages, converting sales. Social media has also rapidly evolved as a critical element of marketing.Forex brokers rely on social media such as Twitter, Facebook, or Linkedin for marketing needs, capable of reaching a huge audience. Ultimately marketing requires efforts on part of brokers to bridge the gap with their desired audience. In this instance, this means potential clients or existing ones. Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have to handle the acquisition of traders, retaining them for a longer period of time or distinguishing between brokerage and competitors.What Are the Most Common Marketing Strategies Used by FX Brokers?This process can take shape in a variety of forms. Advertising is the most commonly deployed technique for forex marketing.This includes a marketing plan that touches on digital and traditional advertising. Advertising can include banner ads, notifications, newsletters, or other mechanisms for drawing attention to any brand or brokerage.Blog posting or other forms of search engine optimization (SEO) are also effective marketing tools for forex brokers.Well-organized and attractive pieces of content on websites are very useful for users and clients and have proven to be successful marketing strategies.Such efforts also enable websites to be found by those looking for what a broker offers and those who are looking for some knowledge about the trading industry. This can also help generate traffic on landing pages, converting sales. Social media has also rapidly evolved as a critical element of marketing.Forex brokers rely on social media such as Twitter, Facebook, or Linkedin for marketing needs, capable of reaching a huge audience. Ultimately marketing requires efforts on part of brokers to bridge the gap with their desired audience. In this instance, this means potential clients or existing ones. Read this Term Technique
Leicester City won the 2021 FA Cup, and it finished fifth in the last English Premier Season. It rose to fame after it clinched the 2015/16 Premier League title when it was deemed as an underdog.
The broker, which has 16 million traders on board, is expected to benefit from the exposure of the club in England and also across Europe. In addition, Leicester City FC has a massive fan base in Asia as the club’s owner is from Thailand.
Yulia Ivanova, CEO at FBS commented: “We are very excited about this partnership and the opportunity to align FBS with the incredible Leicester City story, which continues to capture the imagination of sports fans all over the world. It will significantly expand our brand positioning, and it will help us market our comprehensive solutions portfolio to all customers globally. We are extremely proud to partner with Leicester City and to be part of the Club’s story in the years to come.”
Other brokers are also sealing high-profile sports sponsorship deals just ahead of the new season commencement. Finance Magnates recently reported on ICM.com’s deal with Italian F1 Team Scuderia AlphaTauri, while eToro became Rugby Australia sponsor for three years.
For more information on the sponsorship deal, please click here.
Sports sponsorships are showing no signs of slowing down within the trading industry as FBS became the latest to sign a sponsorship deal with Leicester City, one of England’s top football clubs.
According to Sunday’s announcement, the broker has become the lead shirt sponsor of the football club for the next three years. The partnership between the two will kick off from the 2021-2022 gaming season, but the team has already debuted with its new jersey in the last match of the English Premier League on Sunday.
“We are tremendously proud to be beginning this partnership with FBS, one of the most exciting and dynamic global financial services companies,” Leicester City FC’s Chief Executive Officer, Susan Whelan, said on the partnership.
Sports Sponsorship: The Best Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have to handle the acquisition of traders, retaining them for a longer period of time or distinguishing between brokerage and competitors.What Are the Most Common Marketing Strategies Used by FX Brokers?This process can take shape in a variety of forms. Advertising is the most commonly deployed technique for forex marketing.This includes a marketing plan that touches on digital and traditional advertising. Advertising can include banner ads, notifications, newsletters, or other mechanisms for drawing attention to any brand or brokerage.Blog posting or other forms of search engine optimization (SEO) are also effective marketing tools for forex brokers.Well-organized and attractive pieces of content on websites are very useful for users and clients and have proven to be successful marketing strategies.Such efforts also enable websites to be found by those looking for what a broker offers and those who are looking for some knowledge about the trading industry. This can also help generate traffic on landing pages, converting sales. Social media has also rapidly evolved as a critical element of marketing.Forex brokers rely on social media such as Twitter, Facebook, or Linkedin for marketing needs, capable of reaching a huge audience. Ultimately marketing requires efforts on part of brokers to bridge the gap with their desired audience. In this instance, this means potential clients or existing ones. Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have to handle the acquisition of traders, retaining them for a longer period of time or distinguishing between brokerage and competitors.What Are the Most Common Marketing Strategies Used by FX Brokers?This process can take shape in a variety of forms. Advertising is the most commonly deployed technique for forex marketing.This includes a marketing plan that touches on digital and traditional advertising. Advertising can include banner ads, notifications, newsletters, or other mechanisms for drawing attention to any brand or brokerage.Blog posting or other forms of search engine optimization (SEO) are also effective marketing tools for forex brokers.Well-organized and attractive pieces of content on websites are very useful for users and clients and have proven to be successful marketing strategies.Such efforts also enable websites to be found by those looking for what a broker offers and those who are looking for some knowledge about the trading industry. This can also help generate traffic on landing pages, converting sales. Social media has also rapidly evolved as a critical element of marketing.Forex brokers rely on social media such as Twitter, Facebook, or Linkedin for marketing needs, capable of reaching a huge audience. Ultimately marketing requires efforts on part of brokers to bridge the gap with their desired audience. In this instance, this means potential clients or existing ones. Read this Term Technique
Leicester City won the 2021 FA Cup, and it finished fifth in the last English Premier Season. It rose to fame after it clinched the 2015/16 Premier League title when it was deemed as an underdog.
The broker, which has 16 million traders on board, is expected to benefit from the exposure of the club in England and also across Europe. In addition, Leicester City FC has a massive fan base in Asia as the club’s owner is from Thailand.
Yulia Ivanova, CEO at FBS commented: “We are very excited about this partnership and the opportunity to align FBS with the incredible Leicester City story, which continues to capture the imagination of sports fans all over the world. It will significantly expand our brand positioning, and it will help us market our comprehensive solutions portfolio to all customers globally. We are extremely proud to partner with Leicester City and to be part of the Club’s story in the years to come.”
Other brokers are also sealing high-profile sports sponsorship deals just ahead of the new season commencement. Finance Magnates recently reported on ICM.com’s deal with Italian F1 Team Scuderia AlphaTauri, while eToro became Rugby Australia sponsor for three years.
For more information on the sponsorship deal, please click here.