Sports sponsorships are showing no signs of slowing down within the trading industry as FBS became the latest to sign a sponsorship deal with Leicester City, one of England’s top football clubs.

According to Sunday’s announcement, the broker has become the lead shirt sponsor of the football club for the next three years. The partnership between the two will kick off from the 2021-2022 gaming season, but the team has already debuted with its new jersey in the last match of the English Premier League on Sunday.

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“We are tremendously proud to be beginning this partnership with FBS, one of the most exciting and dynamic global financial services companies,” Leicester City FC’s Chief Executive Officer, Susan Whelan, said on the partnership.

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Leicester City won the 2021 FA Cup, and it finished fifth in the last English Premier Season. It rose to fame after it clinched the 2015/16 Premier League title when it was deemed as an underdog.

The broker, which has 16 million traders on board, is expected to benefit from the exposure of the club in England and also across Europe. In addition, Leicester City FC has a massive fan base in Asia as the club’s owner is from Thailand.

Yulia Ivanova, CEO at FBS commented: “We are very excited about this partnership and the opportunity to align FBS with the incredible Leicester City story, which continues to capture the imagination of sports fans all over the world. It will significantly expand our brand positioning, and it will help us market our comprehensive solutions portfolio to all customers globally. We are extremely proud to partner with Leicester City and to be part of the Club’s story in the years to come.”

Other brokers are also sealing high-profile sports sponsorship deals just ahead of the new season commencement. Finance Magnates recently reported on ICM.com’s deal with Italian F1 Team Scuderia AlphaTauri, while eToro became Rugby Australia sponsor for three years.

For more information on the sponsorship deal, please click here.