ICM Capital, an FCA regulated FX, commodity and CFD trading broker, has announced its sponsorship of professional footballer Danny Collins from Nottingham Forest Football Club (NFFC), which it started sponsoring in March.
The central defender has been with NFFC since July 2012.
Shoaib Abedi, Director and co-founder at ICM Capital said: “We have taken things to a new level. I believe that this sponsorship expresses new levels of excellence in both fields and strengthens our already tight partnership with Nottingham Forest Football Club. Danny is a really strong defender and we’re proud to have our name associated with him. This is the shape of things to come for both firms.”
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In line with the official partnership between the two globally recognized firms ICM Capital met with Collins in an exclusive event at The City Ground, the home of Nottingham Forest football club. During the visit James Roddy, Business Development Manager at ICM Capital, received a signed action shot as well as a match worn shirt to mark the occasion. ICM Capital’s logo is linked to the player profile page of Nottingham Forest website, is on the kit sponsors page of every home match programme and is featured on the big screens at every home game next to the sponsored player.
In line with the partnership, ICM Capital’s logo appears on every player’s shirt, under each player’s name, for all the home, away and third shirts for the duration of the 2014/15 season.
This minor addition to the existing partnership seems like an attempt to leverage the sponsorship for all its got in order to get wider brand recognition for the broker, an interesting development in the field of forex-football partnership that is becoming considerably crowded in recent years.