Trading platform choices offered to clients of retail FX companies have become significantly more varied recently, with many brokers offering a selection alongside the ubiquitous MetaTrader 4.
As with the onset of many a new development, adoption by a company is often followed by consumer acceptance, hence nowadays retail clients have come to expect variety.
Following in the footsteps of the FX platform providers are the technology firms which provide the trading environment for binary options, with MarketsPulse today announcing to Forex Magnates that it is releasing its Ladder Option platform via Japanese FX company, FX Trade Financial.
Big In Japan
The product has been accepted by Japanese Financial Services Agency as being fully compliant with the new binary options regulations which were implemented earlier this year, which were welcomed across the binary options industry as a means of providing a framework within which the entire business can establish itself on a long-term basis in Japan.
Although the commercial relationship between FXTrade Financial and MarketsPulse extends back to 2010, FXTrade Financial announced its intention to provide binary options trading via the TRADOLOGIC platform in mid-October this year. With MarketsPulse now providing the Ladder Option product to FXTrade Financial, this represents an era in which FX companies are beginning to consider platform diversity an important business direction with regard to binary options offerings, as well as FX.
Shay Hamama, VP of Business Development at MarketsPulse today explained to Forex Magnates that, “FXTrade Financial intends to use the MarketsPulse platform first. On this basis, the company considers us as its primary provider, and then add another platform later in the future.”
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Reflecting this line of thinking, FXTrade Financial’s CEO, Yasuharu Tsuru today made a corporate statement: “We are proud to continue our strong partnership of success with our primary provider MarketsPulse,” he said.
“We will continue to work with MarketsPulse to add more options and trading tools to offer the best trading experience for our loyal customers,” concluded Mr. Tsuru.
Here To Stay
Rachely Esman, CEO at MarketsPulse, considers the synergy to be one which has assisted both firms to have gained key positions within the Japanese market, and has welcomed the greater establishment of binary options in the region as a result of the newly implemented regulatory structure. “Since the beginning we have stayed committed to comply with regulations in the Japanese market,” explained Ms. Esman.
“The new platform provides many benefits for the trader and the broker. We are proud to be one of the first technology providers to launch the Ladder Option with our prominent partner, FXTrade Financial,” she concluded.
During the next few months, MarketsPulse intends to roll out additional option types to be in compliance with new regulations, and a native iOS and Android application for smartphones and tablets.
As Japan continues to hold its position as a giant within retail FX circles, it could be that the binary options industry may follow suit in the region, and FX brokers offering multiple platforms bound by a well-respected regulatory structure could become the norm.