As the only multilateral trading facility for FX, LMAX has made constant adjustments to its offering over recent months, including a shift in focus during the summer of 2013 toward greater concentration on liquidity, as well as having entered the increasingly crowded and competitive interbank market.
Although this decision could be viewed as unusual among companies whose business model is to provide liquidity to the brokerage business, Forex Magnates discussed LMAX’s quiet introduction of the service in order to gain perspective on its importance among the company’s product offering with the firm’s COO, Scott Moffat.
Mr. Moffat explained to Forex Magnates today that, “LMAX Exchange is constantly trying to provide greater market access to our wide range of customers in over seventy countries, as demonstrated by the recent launch of CNH, RUB and XVN.
AIRSOFT’s Recipe for Success: Attracting New Traders & Increasing ConversionsGo to article >>
The addition of an FX delivery service for existing customers is merely to extend this market access to our customers who occasionally have a requirement for physical FX delivery and may not normally be able to access the best rates available. Our technology, processes and range of market access mean that this is a relatively simple service for us to assist customers, but at this stage we have no intention of entering the mass market deliverable space. We feel it’s important to continually seek to provide value added services to customers.”
With LMAX having initially kept its cards very close to its chest with regard to the rationale behind adding this service, it may be worthy of note that Australian deliverable FX company OzForex issued an Initial Public Offering in September last year, listing at a somewhat stratospheric value of AUD $439 million.