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Danish Trading Giant Saxo Joins Forces With The UK Platform Rivals

Thursday, 04/09/2025 | 08:01 GMT by Damian Chmiel
  • The retail brokerage becomes the latest member of the year-old Platforms Association as the fintech sector seeks a unified regulatory voice.
  • The move comes as Saxo reports a 132% jump in new global clients amid pricing overhaul.
Saxo Bank

Danish online trading platform Saxo has joined the Platforms Association, a UK industry group that represents investment platform providers across Britain and Europe.

Saxo Joins The UK Investment Platforms Trade Body

The membership comes just over a year after the association launched in September 2024 to give platforms a collective voice on regulatory and policy issues. Saxo joins other firms offering ISAs, pensions and investment accounts to retail customers and financial advisers.

The Copenhagen-based company has been expanding its UK presence as younger investors pile into online trading platforms. Under-25s now make up 15% of Saxo's new UK sign-ups, up from 9% in 2023, while female clients have tripled to 18% of new registrations.

Keith Phillips, CEO of the Platforms Association
Keith Phillips, CEO of the Platforms Association

Keith Phillips, CEO of the Platforms Association, said Saxo's involvement would strengthen the group's influence with regulators.

"Platforms are democratizing investing, transforming how millions of retail investors and their advisors manage their financial futures," Phillips said. "Having Saxo's involvement significantly strengthens our collective voice."

Among the founding members of the self-regulatory organization were nearly 50 companies, including Fidelity and Hargreaves Lansdown.

Regulatory Focus Drives Membership Push

The Platforms Association was created to help members navigate evolving regulations and improve services for both retail investors and financial advisers. The group works with UK policymakers and regulators on issues affecting firms that handle custody and settlement of retail investor assets.

Andrew Bresler, CEO of Saxo UK, Source: LinkedIn
Andrew Bresler, CEO of Saxo UK, Source: LinkedIn

"We're delighted to join the Platforms Association at a pivotal moment of technological and policy evolution in our industry," said Andrew Bresler, CEO of Saxo UK. "A unified voice is essential to shape regulation and foster sustainable growth."

The association has been expanding beyond basic platform services to cover distribution and managed portfolio services while promoting best practices across the sector.

Trading Platform Boom Continues

Saxo's membership comes as the firm reports strong growth numbers. New global trading clients jumped 132% year-on-year after the company revamped its pricing structure and launched a flexible ISA product.

However, as for Saxo’s performance in the UK, through its subsidiary Saxo Capital Markets UK Limited, net profit in 2024 fell by nearly 32%, from £11.2 million to £7.6 million. Revenue also declined by 13%, dropping from just under £28 million in 2023 to £24 million last year.

The Danish firm, which has operated in London since 2006, offers trading across more than 40,000 instruments and serves as a technology provider to over 120 financial institutions through its banking platform.

Saxo manages more than $100 billion in client assets globally and employs over 2,100 people across financial centers including London, Singapore, Amsterdam and Hong Kong.

Danish online trading platform Saxo has joined the Platforms Association, a UK industry group that represents investment platform providers across Britain and Europe.

Saxo Joins The UK Investment Platforms Trade Body

The membership comes just over a year after the association launched in September 2024 to give platforms a collective voice on regulatory and policy issues. Saxo joins other firms offering ISAs, pensions and investment accounts to retail customers and financial advisers.

The Copenhagen-based company has been expanding its UK presence as younger investors pile into online trading platforms. Under-25s now make up 15% of Saxo's new UK sign-ups, up from 9% in 2023, while female clients have tripled to 18% of new registrations.

Keith Phillips, CEO of the Platforms Association
Keith Phillips, CEO of the Platforms Association

Keith Phillips, CEO of the Platforms Association, said Saxo's involvement would strengthen the group's influence with regulators.

"Platforms are democratizing investing, transforming how millions of retail investors and their advisors manage their financial futures," Phillips said. "Having Saxo's involvement significantly strengthens our collective voice."

Among the founding members of the self-regulatory organization were nearly 50 companies, including Fidelity and Hargreaves Lansdown.

Regulatory Focus Drives Membership Push

The Platforms Association was created to help members navigate evolving regulations and improve services for both retail investors and financial advisers. The group works with UK policymakers and regulators on issues affecting firms that handle custody and settlement of retail investor assets.

Andrew Bresler, CEO of Saxo UK, Source: LinkedIn
Andrew Bresler, CEO of Saxo UK, Source: LinkedIn

"We're delighted to join the Platforms Association at a pivotal moment of technological and policy evolution in our industry," said Andrew Bresler, CEO of Saxo UK. "A unified voice is essential to shape regulation and foster sustainable growth."

The association has been expanding beyond basic platform services to cover distribution and managed portfolio services while promoting best practices across the sector.

Trading Platform Boom Continues

Saxo's membership comes as the firm reports strong growth numbers. New global trading clients jumped 132% year-on-year after the company revamped its pricing structure and launched a flexible ISA product.

However, as for Saxo’s performance in the UK, through its subsidiary Saxo Capital Markets UK Limited, net profit in 2024 fell by nearly 32%, from £11.2 million to £7.6 million. Revenue also declined by 13%, dropping from just under £28 million in 2023 to £24 million last year.

The Danish firm, which has operated in London since 2006, offers trading across more than 40,000 instruments and serves as a technology provider to over 120 financial institutions through its banking platform.

Saxo manages more than $100 billion in client assets globally and employs over 2,100 people across financial centers including London, Singapore, Amsterdam and Hong Kong.

Topics
Saxo
saxo bank
Saxo Markets
The UK
Saxo Bank UK
About the Author: Damian Chmiel
Damian Chmiel
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About the Author: Damian Chmiel
Damian's adventure with financial markets began at the Cracow University of Economics, where he obtained his MA in finance and accounting. Starting from the retail trader perspective, he collaborated with brokerage houses and financial portals in Poland as an independent editor and content manager. His adventure with Finance Magnates began in 2016, where he is working as a business intelligence analyst.
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    Mind The Gap: Can Retail Investors Save the UK Stock Market?

    Mind The Gap: Can Retail Investors Save the UK Stock Market?

    Mind The Gap: Can Retail Investors Save the UK Stock Market?

    Mind The Gap: Can Retail Investors Save the UK Stock Market?

    Mind The Gap: Can Retail Investors Save the UK Stock Market?

    As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task. Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint: -Are they happy with the Leeds Reform, in principle and in practice? -Is it the government’s job to affect the ‘saver’ mentality? Is it doing well? -What can brokers and fintechs do to spur UK investment? -How can the FCA balance greater flexibility with consumer protection? Speakers: -Adam Button, Chief Currency Analyst at investingLive -Nicola Higgs, Partner at Latham & Watkins -Dan Lane, Investment Content Lead at Robinhood UK -Jack Crone, PR & Public Affairs Lead at IG -David Belle, Founder at Fink Money #fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance Connect with us at: 🔗 LinkedIn: / financemagnates-events 👍 Facebook: / financemagnatesevents 📸 Instagram: / fmevents_official 🐦 Twitter: / f_m_events 🎥 TikTok: / fmevents_official

    As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task. Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint: -Are they happy with the Leeds Reform, in principle and in practice? -Is it the government’s job to affect the ‘saver’ mentality? Is it doing well? -What can brokers and fintechs do to spur UK investment? -How can the FCA balance greater flexibility with consumer protection? Speakers: -Adam Button, Chief Currency Analyst at investingLive -Nicola Higgs, Partner at Latham & Watkins -Dan Lane, Investment Content Lead at Robinhood UK -Jack Crone, PR & Public Affairs Lead at IG -David Belle, Founder at Fink Money #fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance Connect with us at: 🔗 LinkedIn: / financemagnates-events 👍 Facebook: / financemagnatesevents 📸 Instagram: / fmevents_official 🐦 Twitter: / f_m_events 🎥 TikTok: / fmevents_official

    As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task. Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint: -Are they happy with the Leeds Reform, in principle and in practice? -Is it the government’s job to affect the ‘saver’ mentality? Is it doing well? -What can brokers and fintechs do to spur UK investment? -How can the FCA balance greater flexibility with consumer protection? Speakers: -Adam Button, Chief Currency Analyst at investingLive -Nicola Higgs, Partner at Latham & Watkins -Dan Lane, Investment Content Lead at Robinhood UK -Jack Crone, PR & Public Affairs Lead at IG -David Belle, Founder at Fink Money #fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance Connect with us at: 🔗 LinkedIn: / financemagnates-events 👍 Facebook: / financemagnatesevents 📸 Instagram: / fmevents_official 🐦 Twitter: / f_m_events 🎥 TikTok: / fmevents_official

    As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task. Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint: -Are they happy with the Leeds Reform, in principle and in practice? -Is it the government’s job to affect the ‘saver’ mentality? Is it doing well? -What can brokers and fintechs do to spur UK investment? -How can the FCA balance greater flexibility with consumer protection? Speakers: -Adam Button, Chief Currency Analyst at investingLive -Nicola Higgs, Partner at Latham & Watkins -Dan Lane, Investment Content Lead at Robinhood UK -Jack Crone, PR & Public Affairs Lead at IG -David Belle, Founder at Fink Money #fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance Connect with us at: 🔗 LinkedIn: / financemagnates-events 👍 Facebook: / financemagnatesevents 📸 Instagram: / fmevents_official 🐦 Twitter: / f_m_events 🎥 TikTok: / fmevents_official

    As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task. Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint: -Are they happy with the Leeds Reform, in principle and in practice? -Is it the government’s job to affect the ‘saver’ mentality? Is it doing well? -What can brokers and fintechs do to spur UK investment? -How can the FCA balance greater flexibility with consumer protection? Speakers: -Adam Button, Chief Currency Analyst at investingLive -Nicola Higgs, Partner at Latham & Watkins -Dan Lane, Investment Content Lead at Robinhood UK -Jack Crone, PR & Public Affairs Lead at IG -David Belle, Founder at Fink Money #fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance Connect with us at: 🔗 LinkedIn: / financemagnates-events 👍 Facebook: / financemagnatesevents 📸 Instagram: / fmevents_official 🐦 Twitter: / f_m_events 🎥 TikTok: / fmevents_official

    As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task. Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint: -Are they happy with the Leeds Reform, in principle and in practice? -Is it the government’s job to affect the ‘saver’ mentality? Is it doing well? -What can brokers and fintechs do to spur UK investment? -How can the FCA balance greater flexibility with consumer protection? Speakers: -Adam Button, Chief Currency Analyst at investingLive -Nicola Higgs, Partner at Latham & Watkins -Dan Lane, Investment Content Lead at Robinhood UK -Jack Crone, PR & Public Affairs Lead at IG -David Belle, Founder at Fink Money #fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance Connect with us at: 🔗 LinkedIn: / financemagnates-events 👍 Facebook: / financemagnatesevents 📸 Instagram: / fmevents_official 🐦 Twitter: / f_m_events 🎥 TikTok: / fmevents_official
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