CEO of LCG Digital Talks About the New Business in Startup Nation

Moscato: "LCG is a brand that, finally, can count on automated digital assets...tracking and optimisation over new and old marketing

In November 2015 the news broke that London Capital Group Holdings (LON:LCG) is establishing a new subsidiary in Israel which will focus on online and affiliate marketing. Now with the work about to begin, Finance Magnates interviewed Amedeo Moscato, the new LCG Digital LTD CEO about the move. Moscato talked about where he sees the  growth opportunities for the firm and his areas of focus as well as new cooperations.

As LCG is a Financial Conduct Authority (FCA) regulated brokerage and its shares are publicly traded on the London Stock Exchange, we also wanted to understand why the group chose Israel for the new venture and what the prospects for are further investments in the country.

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What are your goals for LCG Digital LTD?

Business begins in earnest and we will be begin sending traffic from February 1st. Our digital efforts will initially focus on expanding and intensifying our acquisitions in the UK Market which will quickly be followed by English International along with Italy where I, being Italian and in possession of local connections, personally have an advantage.

We view Italy as a big business opportunity, the existing market is already mature but not saturated having potential margin growth that we wish to maximise thanks to our new platform, LCG Trader. Our newly developed acquisition and automated tools, as well as our plans to provide regular trading seminars, local events and online training courses as well as our on-demand education video catalogue should enable us to tap into that growth.

Our main goal is to have a fast, professional and easy product to promote where we have changed, revitalised and rebranded everything: website, logo, banners. Our aim is to provide a fresh new trading experience for clients with an easy to use, top of the range platform and superior service levels.

Amedeo Moscato
Amedeo Moscato

LCG is a brand that, finally, can count on automated digital assets and a marketing team that will advertise being sure to use instruments that will guarantee high intelligence over our promotion as well as tracking and optimisation over new and old marketing channels.

We will focus on affiliates, but a large part of our budget will go to social media, native ads, mobile and premium financial portals.

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We see the mobile part of the business as a pillar of our operation and are investing resources and money to improve and facilitate the user experience of our Android and IOS App. And finally we are happy to have closed a double deal with Cellxpert to run our Affiliate Business and with TrackingDesk to manage our media.

How did the cooperation between you and LCG come about?

After 15 years in the industry, where my values are integrity, honesty and respect, I am lucky to have good friends and colleagues that trust my skills.

Charles Henri Sabet, CEO of the company, was looking to reorganise the marketing department, specifically in the digital arena. He asked for a few names of professionals in the industry, including your CEO Michael Greenberg, and got my name. We met a few times in London and I believe was ‘love at first sight’ between us. We both belong to the ‘hard work’ school and we both believe in the same values. We both are here to make it happen and bring LCG to the top.

Why set up in Israel? Does it offer enough talent?

Israel, Startup Nation, is home to the best tech, financial, marketing companies of the world. I am Italian , but have lived here since 2002 and know the importance of having the right networks to ensure access to this wealth of knowledge and acumen. The energy, the experience and the connections that you can find within this industry in Israel are unmatched even in the likes of Silicon Valley.

Charles is a businessman, he understands and knows that we can make a significantly bigger impact if we run Digital Marketing from here. We can be faster, more efficient and have access to a lot of professionals and affiliates, media and tech companies.

We will employ 15/20 people to start and plan to expand upon that over time. I don’t only think, I am sure that Israel is the right place to do it and do it properly.

Could we see more LCG investments in Israel in the future?

It’s really early to say, but as CEO of LCG DIGITAL, Global CMO of London Capital Group and investor in the company, I can tell you that we will invest where we feel and see makes sense business wise.

For example, we are exporting the ‘Israeli’ sales and call center experience to London. A sales and retention task force of professionals will be seconded to London in the coming weeks to assist in establishing and managing the necessary departments to ensure the best possible service and offering to our clients.

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