ICM, an international broker, announced on Friday that it has recently rebranded itself to ICM.com to represent all of the firm’s group entities under one brand. As a result, the firm has also unveiled a new logo and a redesigned website.
According to the statement, which was given exclusively to Finance Magnates, the new brand will be the global face for the broker as it continues its expansion into new markets. It also follows on the heels of solid financial performance by ICM UK in the 2014-2015 and 2016-2017 fiscal years.
In the wake of the broker’s financial achievements, Shoaib Abedi, Founder of ICM said the firm needed to consolidate all of its entities under one brand: “the new brand ICM.com was created as a response to ICM’s exponential growth over the past 10 years.”
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“The company has been expanding into new markets globally at an increasing rate, thus the redesign and the newly introduced corporate identity is an integral part of the global expansion. As ICM expands internationally, and as our business continues to defy industry trends, there is a greater value for us to present one unified brand to clients and partners around the world.”
“ICM now has the opportunity to show investors and traders in the financial markets exactly what has made us so successful: excellent customer service, refined market knowledge, solid execution across multiple asset classes, market leading spreads with deep liquidity, and an overall rewarding investment experience.”
ICM is committed to increasing its brand awareness
The broker has been actively making moves to improve its brand awareness over the past two years through sports sponsorships. Earlier this year in June, Finance Magnates exclusively revealed that the broker had renewed its sponsorship of the English polo team for the third year in a row.
Furthermore, in the UK the firm has also signed deals with Fulham Football Club and sponsored the World Cycling Revival Festival 2018. The festival took place on June 14 – 16 and was held in Herne Hill, South London.