The provider of retail trading services, Webull, began offering its investment platform to Dutch retail investors today (Monday), opening the company's first European operation as it expands beyond its established presence in North America and Asia.

The company set up shop in Amsterdam through its subsidiary Webull Securities (Europe) B.V., which received authorization from the Dutch Authority for the Financial Markets last September. Dutch residents can now trade European and U.S. stocks, including fractional shares, European ETFs, and U.S. options through the Webull app.

Webull Targets European Retail Investors

The Netherlands launch represents Webull's initial step into the European Union market, with plans to expand to additional EU countries over the coming months. The company joins a crowded field of retail investment platforms like Robinhood competing for European customers increasingly interested in low-cost trading options.

“The investment landscape has evolved significantly over the past decade,” said Andries van Luijk, Chief Executive Officer of Webull EU. “The European public is increasingly seeking low-cost and accessible investment opportunities, both within their own countries and across international markets.”

Webull's European platform offers extended trading hours and what the company describes as competitive pricing. Dutch users gain access to market news, industry data, educational materials, and trading tools through the familiar Webull mobile app interface.

It is worth noting that this is not Webull’s first entry into the European market. In 2023, the platform launched in the UK under the license of the local Financial Conduct Authority, and it now plans to expand its services to the continental part of the region.

The move comes shortly after Webull reported a nearly 50% jump in second-quarter revenue to $131.5 million, alongside a loss before income taxes of $21.4 million. Entering the competitive yet mature market with a large investor base could help the company reach profitability while sustaining rapid growth in its client base.

Expansion Adds 14th Market to Portfolio

The Amsterdam office extends Webull's reach to 14 markets across four continents. The platform serves more than 24 million registered users globally, according to company figures. Recently, the platform reintroduced its crypto offering to major markets, including the United States, and a few days later announced the addition of digital assets to its services in Australia.

“We are proud to expand Webull's international footprint with our launch in the European Union,” said Anthony Denier, Group President & U.S. CEO of Webull. “This expansion establishes our presence in Europe and reflects our commitment to making investing more accessible worldwide.”

The company received its Dutch regulatory approval in September 2024, giving it nearly a year to prepare for the public launch. Webull Securities (Europe) B.V. operates under AFM authorization, allowing it to provide investment services to Dutch residents.

Webull Corporation trades on NASDAQ under the ticker BULL and operates licensed brokerages across North America, Asia Pacific, Europe, and Latin America.