TradeStation has expanded into Europe with a new regulated entity, aiming to simplify how investors access U.S. financial markets from the region.

In a statement shared with Finance Magnates, the company announced the launch of TradeStation Europe B.V., a MiFID-licensed investment firm based in Amsterdam and regulated by the Dutch Authority for the Financial Markets (AFM). This step allows both retail and institutional clients across the European Economic Area to trade U.S. equities and derivatives through a single platform.

Focus on Access and Simplicity

TradeStation said the new unit addresses a long-standing issue for European traders who often rely on multiple providers to reach U.S. markets. By offering a unified platform, the company aims to reduce operational complexity.

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“Traders around the world have long had to chain together disparate services just to reach U.S. markets, and that complexity is a barrier we set out to eliminate,” said John Bartleman, President and CEO of TradeStation Group.

The platform gives users access to equities Equities Equities can be characterized as stocks or shares in a company that investors can buy or sell. When you buy a stock, you are in essence buying an equity, becoming a partial owner of shares in a specific company or fund.However, equities do not pay a fixed interest rate, and as such are not considered guaranteed income. As such, equity markets are often associated with risk.When a company issues bonds, it’s taking loans from buyers. When a company offers shares, on the other hand, it’s selling pa Equities can be characterized as stocks or shares in a company that investors can buy or sell. When you buy a stock, you are in essence buying an equity, becoming a partial owner of shares in a specific company or fund.However, equities do not pay a fixed interest rate, and as such are not considered guaranteed income. As such, equity markets are often associated with risk.When a company issues bonds, it’s taking loans from buyers. When a company offers shares, on the other hand, it’s selling pa Read this Term, options, futures, and futures options, supported by real-time data, analytics, and charting tools. TradeStation said it mirrors the infrastructure used by its U.S. clients.

TradeStation Europe will serve clients in 30 countries within the European Economic Area. The firm combines its existing trading systems with local compliance, support teams, and funding solutions tailored to European users.

Peter Comstock, the President of TradeStation Europe, said the company sees strong demand for more advanced trading services in the region.

IB, Saxo and Tastytrade in Europe

“Launching TradeStation Europe simultaneously expands our footprint and establishes a long-term presence in a market where demand for sophisticated trading continues to grow,” Comstock said.

The launch also reflects broader trends in derivatives trading. According to CME Group, participation in futures and options markets has increased as investors look to manage risk.

“At a time of heightened uncertainty, we're seeing increased participation across commodity and financial markets,” said Serge Marston, Head of EMEA at CME Group.

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TradeStation’s European rollout follows its recent technology updates, including the launch of its TITAN X platform and new tools that allow traders to integrate AI into their workflows. The company said these features aim to improve automation Automation Automation is defined as the procedure of making an apparatus, a process, or a system to operate by mechanical or electronic devices that replace human labor. Additionally, automation is also sometimes referred to as mechanization or robotization. For example, employees have many costly needs, including government regulations. However, robotic workers don’t need much other than some routine maintenance and the occasional bug fix for an equipment malfunction or software bug. There is no overtime Automation is defined as the procedure of making an apparatus, a process, or a system to operate by mechanical or electronic devices that replace human labor. Additionally, automation is also sometimes referred to as mechanization or robotization. For example, employees have many costly needs, including government regulations. However, robotic workers don’t need much other than some routine maintenance and the occasional bug fix for an equipment malfunction or software bug. There is no overtime Read this Term and customization while maintaining user control.

IB, Saxo and Tastytrade in Europe

The expansion highlights TradeStation’s push to build a more global trading network, as brokers compete to offer seamless access across regions.

Several large active trader brokers have followed a strategy similar to TradeStation’s by setting up locally regulated European entities that let EEA clients access US and global markets through a single platform. Firms such as Interactive Brokers, Saxo and tastytrade use MiFID‑licensed hubs to combine broad market access with regional compliance, support and funding tailored to European users.

TradeStation’s launch of TradeStation Europe B.V. in Amsterdam fits directly into this pattern. Instead of relying on partner arrangements, it is building its own MiFID hub, mirroring Interactive Brokers’ and Saxo’s models.