At the end of 2012, Alpari hosted a media press conference in Moscow to present financial and trading data for its Russian division. There was speculation on why exactly the generally quiet broker decided to come public with information. Reasons included the need for greater transparency in advance of a possible IPO as well as possible new forex regulation in Russia and a desire to raise of its brand as competition in the country has gotten greater.
Following on last month’s press conference, the broker has once again issued public information; this time around its January volume data. For the month, Alpari announced that it had registered a record high $110 billion in volume from clients in Russia and the CIS. The figure compares to average monthly volumes of $84.9 and $90.3 billion in 2012 and 2011 respectively. Alpari attributed the record volume to “a well-thought-out marketing strategy, the introduction of new technological solutions (which, in turn, was made possible by our recent partnership with leading interbank liquidity provider Integral Development Corp.) and a favorable situation in the market.”
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In addition to the volume data, Alpari stated that it currently services more than 780,000 clients in Russia and the CIS. The figure is even more impressive given that they had previously announced only having 684,000 accounts at the end of November 2012. No word though on whether these are active or only opened accounts.