Online forex and CFDs brokerage AETOS has announced a new deal with Sidney Football Club. The champions of the Australian A-League are now officially sponsored by the company.
The brand of the broker will be visible on the front of the jerseys of Sydney FC players. The deal demonstrates that sports sponsorships in the APAC region are alive and kicking.
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Commenting on the news, Senior Vice President of AETOS, Mike Thomas, said: “AETOS is proud to become the principal partner of the Sydney FC in their 2018 AFC Champions League campaign. Sydney FC is an esteemed football club in Australia and A-League, highly welcomed by fans in the Asia Pacific.”
“AETOS hopes its connection with football games, including the English Premier League, Australian A-League, and the 2018 AFC Champions League, will be a special mark in the financial industry. The partnership with Sydney FC will definitely help to further enhance the influence of both organizations in the Asia Pacific. We wish Sydney FC a great season in 2018 AFC Champions League,” Thomas concluded.
Sports sponsorships are amongst the favorite marketing tools for brokerages in the forex and CFDs industry. New European regulations, however, could put a dent in the practice in the near future. The supranational European regulatory body, ESMA, recently outlined in a statement that it is aiming to limit advertising practices of retail brokers in order to minimise risks for consumers.
While there have been no specific details from the regulators as to what the limitations might be, higher suitability requirements for clients could be on the table. Brokers in the meantime have been active in signing sponsorship agreements with football clubs across the EU but were chased away in France, where the local watchdog, the AMF, prohibited several marketing practices.