Sport sponsorships by various online brokers have been rising in recent years with companies aiming to arouse additional interest from prospective traders and to raise awareness about their brands.
Aside from football sponsorships which have become the norm, especially for companies based in Europe, racing has been one of the other popular choices made by retail brokers. Some years ago, FxPro was the first major company making its way into racing, after signing deals with Virgin Racing, which was a team that lasted only a year and later signed with BMW Sauber. The company also made its foray into the World Rally Championship (WRC).
ADS Securities announced on its website yesterday a somewhat different approach – the Abu Dhabi-based brokerage has instead focused on supporting a Swiss racing driver competing in Formula Renault 2.0 Northern Cup, Louis Delétraz.
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The sponsorship deal will be valid for the 2015 season, supporting the Swiss youngster in his career to chase his teammate Ben Barnicoat, who won the championship last year.
Delétraz is driving for Josef Kaufmann Racing, with the two drivers occupying top spots last season. There have been many drivers who used Formula Renault as a springboard into Formula One racing, however, recent media reports have suggested that it’s becoming increasingly difficult for young drivers, as they are unofficially required to bring in hefty sponsorship deals themselves.
The season starts in Italy at the world famous Monza track on the 11th of April, and will be followed by six more legs at Silverstone (UK), Red Bull Ring (Austria), Spa (Belgium), Assen (Holland), Nurburgring (Germany) and the season’s conclusion at Hockenheim (Germany).
Amongst other brokers venturing into racing sports are Saxo Bank and Exness. The Danish multi-asset brokerage has extended its sponsorship deal with Danish GP2 driver Marco Sørensen, while Exness has partnered with Red Bull Racing with their logo located on the side of the cars of Daniel Ricciardo and Daniil Kvyat.