Saxo Bank, the online multi-asset trading and investment broker based in Denmark, has announces today its continued sponsorship of the Danish GP2 race car driver, Marco Sørensen.
Sørensen switched to GP2 from Formula Renault 3.5 Series mid last season and achieved his maiden GP2 victory in October 2014.
Saxo Bank has already sponsored Marco Sørensen since 2014 and has pledged its support until at least the end of 2015. The financial details of the deal were not disclosed at this time.
Sports sponsorship are popular marketing tools for forex and binary brokers. Partnerships with successful teams is an established way of raising brand awareness and respectability for the industry. Just last week, we reported about a deal between CWM FX and the Chelsea Football Club and Plus500’s agreement with Atlético Madrid.
Lars Seier Christensen, co-CEO and co-founder of Saxo Bank A/S, said about the support of his countryman: “At the heart of Saxo Bank is a passionate commitment to empowering opportunities. We have a long tradition of supporting Danish talent with international ambitions. Sponsoring sports such as motor racing and cycling not only gives us marketing exposure but an opportunity to offer clients something very special.
“At the same time, these sports are the embodiment of Saxo Bank’s core values reflecting the bank’s passion for winning and endurance. Marco is the model candidate to have our backing. He is determined and has the discipline and talent to reach his ambitious goals and can inspire and enrich a whole generation. We wish Marco all the best for the 2015 season and are looking forward to following him with our clients.”
Marco Sørensen commented, “Saxo Bank’s support is fundamental. It’s great to get the recognition for something you have fought so hard for, and Saxo Bank’s support gives me even more motivation to achieve my goals. This is going to be an exciting year for all of us.”
The renewed sponsorship of Marco Sørensen marks a continuation of Saxo Bank’s involvement with the sporting world. The bank entered a one-year business partnership with Lotus F1 team in 2014 and it has sponsored the UCI ProTour cycling teams Tinkoff-Saxo and Riis Cycling (now Tinkoff Sport) since 2008.