With so many platforms to choose from, customers have very little reason to remain loyal to one brand.
Bloomberg
This article was written by Charlotte Day, Creative Director at Contentworks.
The online brokerage industry is as competitive as ever. With so many platforms to choose from, customers have very little reason to remain loyal to one brand unless the services they are receiving are truly exceptional. But in an industry with very little unique selling propositions (USPs), differentiating yourself from the competition isn’t always easy.
Assuming you’ve done all the groundwork to actually land customers, your goal should be to never let them go. Your customer retention rate is a metric that reveals whether your marketing and client care efforts are boosting your business or bleeding dollars from your business.
It can be measured by looking at the number of clients you still have at the end of a period relative to the number you had when that period began.
The formula is illustrated below:
Customer Retention Rate = ((E-N/S)) X 100, where:
E = the number of clients you have at the end of a specific period (e.g., week, month, year)
N = the number of new clients your business acquired during the given period
S = the number of clients you had at the beginning of the period.
Customer retention isn’t just about the performance of your marketing and sales teams. The number gives you a snapshot of your business development efforts and allows you to anticipate change in your growth expectations.
Research from Invesp shows that it costs as much as seven times more to acquire a new client than it does to retain an existing one. At the same time, your existing clients are about 50% more likely to try one of your new service offerings. These startling facts reveal that, while new business is important, retention is perhaps even more vital.
Why Reputation Matters
Industry research also reveals that retention is important from another important perspective: reputation. It has been shown that word of mouth is responsible for anywhere between 20% and 50% of purchasing choices. So, client retention doesn’t just guarantee steady business, but it ensures that customers have great things to say about your brokerage.
In other words, old customers can find you new customers. Nowhere is this more vital than the financial industry, where trust is extremely important. Brokers that are trustworthy and offer solid trading platforms are more likely to get good reviews written about them. This in turn generates warm Leads and maximizes conversion rates.
The Power of Customer Retention
To get the most out of any customer retention strategy, you need to calculate your CRR at regular intervals. Whether daily, monthly or annually, keeping an accurate log of your business’ retention rate is vital for long-term success. By keeping an accurate log of your retention rate, you can measure:
How many new clients your company gains
How long you’ll be able to retain each client if you continue with your existing marketing strategy
How much your company may grow in the future
Measuring customer retention also helps you determine if there’s a problem with your strategy. It’ll also tell you a lot about whether clients are happy with existing services and the impact of a new competitor on market share.
Together, these metrics can help your organization measure Customer Lifetime Value (CLV) accurately. Data from Invesp show that 76% of companies see CLV as an important concept for their organization.
It has also been shown that increasing retention by 5% can boost profits by 25% to 95%. If more financial service providers knew this, they’d be focusing more on the user experience and on upselling existing customers. This is in stark contrast to today’s business world, where 44% of companies place a greater focus on customer Acquisition versus 18% that focus on retention.
The financial service industry is a highly competitive space, especially for online brokers. It’s often extremely difficult for new brokers to compete effectively unless they’ve been operating for at least five years. In an industry where reputation is vital, it can take a while to lay a solid track record. That’s why online brokers especially need to cherish every client they land, especially early on.
Great Content Can Boost Retention
Effective customer retention often begins with a great content strategy. Developing engaging copy and personalization strategies can help your brand stand out from the rest. Conducting market research in the form of client feedback surveys is also a great way to learn more about the end-user experience.
And don’t forget social proof! One of the best ways to boost brand recognition and retention is to enable client testimonials and reviews. The social proof theory says that, when these metrics are positive, people are more likely to try your service.
This article was written by Charlotte Day, Creative Director at Contentworks.
The online brokerage industry is as competitive as ever. With so many platforms to choose from, customers have very little reason to remain loyal to one brand unless the services they are receiving are truly exceptional. But in an industry with very little unique selling propositions (USPs), differentiating yourself from the competition isn’t always easy.
Assuming you’ve done all the groundwork to actually land customers, your goal should be to never let them go. Your customer retention rate is a metric that reveals whether your marketing and client care efforts are boosting your business or bleeding dollars from your business.
It can be measured by looking at the number of clients you still have at the end of a period relative to the number you had when that period began.
The formula is illustrated below:
Customer Retention Rate = ((E-N/S)) X 100, where:
E = the number of clients you have at the end of a specific period (e.g., week, month, year)
N = the number of new clients your business acquired during the given period
S = the number of clients you had at the beginning of the period.
Customer retention isn’t just about the performance of your marketing and sales teams. The number gives you a snapshot of your business development efforts and allows you to anticipate change in your growth expectations.
Research from Invesp shows that it costs as much as seven times more to acquire a new client than it does to retain an existing one. At the same time, your existing clients are about 50% more likely to try one of your new service offerings. These startling facts reveal that, while new business is important, retention is perhaps even more vital.
Why Reputation Matters
Industry research also reveals that retention is important from another important perspective: reputation. It has been shown that word of mouth is responsible for anywhere between 20% and 50% of purchasing choices. So, client retention doesn’t just guarantee steady business, but it ensures that customers have great things to say about your brokerage.
In other words, old customers can find you new customers. Nowhere is this more vital than the financial industry, where trust is extremely important. Brokers that are trustworthy and offer solid trading platforms are more likely to get good reviews written about them. This in turn generates warm Leads and maximizes conversion rates.
The Power of Customer Retention
To get the most out of any customer retention strategy, you need to calculate your CRR at regular intervals. Whether daily, monthly or annually, keeping an accurate log of your business’ retention rate is vital for long-term success. By keeping an accurate log of your retention rate, you can measure:
How many new clients your company gains
How long you’ll be able to retain each client if you continue with your existing marketing strategy
How much your company may grow in the future
Measuring customer retention also helps you determine if there’s a problem with your strategy. It’ll also tell you a lot about whether clients are happy with existing services and the impact of a new competitor on market share.
Together, these metrics can help your organization measure Customer Lifetime Value (CLV) accurately. Data from Invesp show that 76% of companies see CLV as an important concept for their organization.
It has also been shown that increasing retention by 5% can boost profits by 25% to 95%. If more financial service providers knew this, they’d be focusing more on the user experience and on upselling existing customers. This is in stark contrast to today’s business world, where 44% of companies place a greater focus on customer Acquisition versus 18% that focus on retention.
The financial service industry is a highly competitive space, especially for online brokers. It’s often extremely difficult for new brokers to compete effectively unless they’ve been operating for at least five years. In an industry where reputation is vital, it can take a while to lay a solid track record. That’s why online brokers especially need to cherish every client they land, especially early on.
Great Content Can Boost Retention
Effective customer retention often begins with a great content strategy. Developing engaging copy and personalization strategies can help your brand stand out from the rest. Conducting market research in the form of client feedback surveys is also a great way to learn more about the end-user experience.
And don’t forget social proof! One of the best ways to boost brand recognition and retention is to enable client testimonials and reviews. The social proof theory says that, when these metrics are positive, people are more likely to try your service.
“Prop Isn’t Finished, but If You’re Coming into Prop Now, You Are,” FMLS:25 Takeaways
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Interview with Jas Shah
Builder | Adviser | Fintech Writer | Product Strategist
In this episode, Jonathan Fine sat down with Jas Shah, one of the most thoughtful voices in global fintech. Known for his work across advisory, product, stablecoins, and his widely read writing, Jas brings a rare combination of industry insight and plain-spoken clarity.
We talk about his first impression of the Summit, the projects that keep him busy today, and how they connect to the stablecoin panel he joined. Jas shares his view on the link between fintech, wealthtech and retail brokers, especially as firms like Revolut, eToro and Trading212 blur long-standing lines in the market.
We also explore what stablecoin adoption might look like for retail investment platforms, including a few product and UX angles that are not obvious at first glance.
To close, Jas explains how he thinks about writing, and how he approaches “shipping” pieces that spark debate across the industry.
Interview with Jas Shah
Builder | Adviser | Fintech Writer | Product Strategist
In this episode, Jonathan Fine sat down with Jas Shah, one of the most thoughtful voices in global fintech. Known for his work across advisory, product, stablecoins, and his widely read writing, Jas brings a rare combination of industry insight and plain-spoken clarity.
We talk about his first impression of the Summit, the projects that keep him busy today, and how they connect to the stablecoin panel he joined. Jas shares his view on the link between fintech, wealthtech and retail brokers, especially as firms like Revolut, eToro and Trading212 blur long-standing lines in the market.
We also explore what stablecoin adoption might look like for retail investment platforms, including a few product and UX angles that are not obvious at first glance.
To close, Jas explains how he thinks about writing, and how he approaches “shipping” pieces that spark debate across the industry.
Vitalii Bulynin Talks About Versus Trade, New Pairs, and Big Plans
Vitalii Bulynin Talks About Versus Trade, New Pairs, and Big Plans
In this interview, Versus Trade Co-Founder Vitalii Bulynin explains how the company got its license fast, why its trading pairs are fresh and fun, and what the team will build next.
He also discusses the most active pairs, the IB and MIB plans, and hiring needs for new markets.
Watch the whole talk to learn more about how Versus Trade works and where it is heading.
#financemagnates #VersusTrade #TradingPairs #BTCvsGold #goldtrading #innovation
In this interview, Versus Trade Co-Founder Vitalii Bulynin explains how the company got its license fast, why its trading pairs are fresh and fun, and what the team will build next.
He also discusses the most active pairs, the IB and MIB plans, and hiring needs for new markets.
Watch the whole talk to learn more about how Versus Trade works and where it is heading.
#financemagnates #VersusTrade #TradingPairs #BTCvsGold #goldtrading #innovation
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Fail Better Trading Tech to Tackle Industry Risks
Fail Better Trading Tech to Tackle Industry Risks
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
