Investopedia.com acquired by Value Click for $42 millions

As first reported in our sphere by Arnaud, Investopedia.com was acquired by Value Click for $42 million in cash. Founded in 1999,

As first reported in our sphere by Arnaud, Investopedia.com was acquired by Value Click for $42 million in cash. Founded in 1999, Investopedia provides visitors with a glossary of financial terms, news articles, tutorials and education tools. The multiple used is roughly x8 the 2010 EBITDA, a bit higher than multiples used to value FxPro and FXCM’s upcoming IPOs.

Investopedia.com boasts the following statistics:

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  • 2.2 million unique U.S. visitors per month (comScore, June 2010)
  • 5.1 million visits (DoubleClick Ad Planner, July 2010)
  • 18 million page views (DoubleClick Ad Planner, July 2010)
  • 3.1 million newsletter and 1.7 million e-mail subscribers, and 1.3 million stock simulator users
  • $10 million of revenue and $5 million in adjusted EBITDA
  • nearly 30,000 pieces of evergreen financial related content and develops an additional 7,000 pieces of content each year
  • generates the majority of its traffic organically
  • monetizes primarily by selling cost-per-impression display advertising

Although not directly forex related it’s an interesting comparative figure which will surely be used in our market segment, when and if, portals/forums acquisition deals will be made.

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