Binary options broker, Anyoption, is planning to publicly list its shares for trading on the London Stock Exchange Alternative Investment Market (LSE AIM) in order to raise about £30 million for acquisitions of online advertising companies in the US, EU, Australia and Japan.
Forex Magnates exclusively reported back in April that Anyoption was on track for an IPO at LSE AIM, but it is now reported in the Israeli financial press that the broker has already hired the services of a British investment group, Shore Capital, which specializes in access to the London capital markets. Anyoption is set to file a letter of intent to the LSE AIM in December for a £140-£160 million IPO and plans the listing for February 2015.
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Anyoption is considered one of the biggest binary options brokers in the world with a reported market share of 20%. According to estimations the company has revenues of $40-$50 million a year and 100,000 active clients a month. As the firm will need to file more details to the exchange these details will become clearer.
Unlike the vast majority of binary brokers that are dependent upon ‘white label’ platforms from binary option platform providers such as SpotOption, Tradologic or TechFinancials, Anyoption uses a proprietary platform which in the industry is considered by some crucial to going public. The firm was founded by Shai Ben-Asulin, Shai Datika and Shai Cahlon and employs an estimated 230 people worldwide.