Anova Technologies, a market data provider across all asset classes, announced on Wednesday that it has rebranded its operations to Anova Financial Networks, including a new logo and a redesigned website which is currently under development.
Founded in 2009, the company has been operating for close to a decade, and the rebranding is a reflection of the company’s evolution over this time, the statement released by the financial technology provider said.
Anova is an international carrier, delivering low-latency networks and exchange feeds to the electronic trading sector. This is done via fiber and its proprietary wireless transport system.
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Commenting on the motivation for the rebranding, Michael Persico, the CEO of Anova Financial Networks said: “when we started Anova, the technologies piece was central to our DNA. It meant engineering, it involved green-field builds, and it encompassed solving technical challenges that virtually no one ever thought would come to fruition.”
Anova Rebranding Reflects Its Path Moving Forward
The company’s networks include interconnections to numerous leading financial centers throughout the United States, Europe, and Asia. The company, in addition to its bandwidth product, also distributes real-time exchange data to its international Points of Presence (POPs).
“… as Anova approaches our ten-year anniversary, we have become far more than an engineering firm. The depth of first-rate fiber and wireless assets that we’ve built and acquired, the global reach of the network and our customer focus have all combined in a manner that clearly states ‘carrier.’ And while Anova has no plans to abandon our technology roots, we feel this rebrand accurately communicates to the marketplace not only our evolution, but our path moving forward,” Persico added.
The company provides its trading solutions to banks, brokerages, trading providers and exchanges worldwide. Its services aim to increase price transparency for its clients, which is passed on to their institutional and retail traders.