NEX Optimisation Taps Paul Busby as Global Head of Sales for its ENSO Unit

Paul Busby will be responsible for driving the group's sales globally for ENSO.

NEX Optimisation has continued strengthening its personnel, adding Paul Busby as Global Head of Sales for its financial analytics unit ENSO. As a part of NEX’s business line, ENSO represents one of the group’s key treasury and portfolio finance solutions for the hedge fund industry. His appointment will help facilitate the growth of the treasury management solution across the buy-side. He steps into the role with immediate effect and will be based out of NYC.

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NEX Optimisation has been busy rolling out a number of initiatives already in H2 2017. Its emphasis on new solutions has been in turn met with a demand for more personnel, which has resulted in the hire of finance veteran Mr. Busby. His mandate will cover a wide range of jurisdictions and will see him tasked with driving sales and partnerships across the US, Europe, Middle East, and Africa (EMEA), and Asia-Pacific (APAC) regions.

Decorated career

He will be reporting to Matthew Bernard, CEO of ENSO. Mr. Busby joins ENSO’s unit with over twenty-five years of experience across a multitude of different areas. This includes equity finance, securities lending, and an emphasis on prime brokerage. His experience will be instrumental in his new role, given ENSO’s penchant and focus on prime brokerage optimization management and cost savings, areas he is well versed with.

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He comes over to ENSO from HSBC, having worked as a Managing Director and Head of Prime Finance Sales for the Americas – part of a five year tenure with the lender. Additionally, he also worked in senior roles at Deutsche Bank Securities as its co-Head of Equity Finance Americas and Head of Securities Lending Americas.

His time at Deutsche Bank securities saw him focus on a variety of different equity markets and sales segments. Mr. Busby also worked as its Head of Prime Finance for Japan, part of a career spanning nearly thirteen years with the bank. He first entered the industry at Bankers Trust Co, which saw him work in equity and prime finance, while also dealing with securities lending and equity swap sales trading, according to information made public on his Linkedin profile.

Paul Busby

Jenny Knott, CEO of NEX Optimisation, commented: “Paul’s notable financial and prime brokerage experience positions him ideally for this role. NEX Optimisation has been unlocking synergies across the recently established solution pillars, and by bringing industry veterans like Paul to the team, we can continue to expand our services for clients. We are delighted Paul is taking on the role at this exciting time in NEX’s growth.”

“There is a growing opportunity with our existing clients as we broaden our suite of offerings across different workflows and services. Paul brings extensive prime brokerage and securities lending expertise to NEX Optimisation and will act as a key stakeholder in expanding strategic initiatives. I look forward to working with him as we further develop and expand our client offering,” reiterated Mr. Bernard.

NEX Optimisation has been one of the more active venues in July, aggressively upgrading its FX capabilities. This included the rollout of a new automation settlement service for OTC FX, as well as an upgrade of its FX solutions suite in the form of a Credit Rebalancer tool.

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