MX, a fintech group catering to credit unions and institutional lenders, has appointed Don MacDonald as its inaugural Chief Marketing Officer (CMO) with immediate effect, according to an MX statement.
In this capacity, Mr. MacDonald will help lead and manage MX’s marketing framework and branding efforts in an attempt to fortify and expand the group’s digital money management, data, analytics, and customer acquisition strategies.
Mr. MacDonald steps into the new role after serving in several senior positions as the Global CMO, and senior marketing executive at companies at such technology firms as Intel, Fiserv, Checkpoint, and Qualcomm, after what has already amounted to a career spanning two decades.
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According to Ryan Caldwell, Founder and Chief Executive Officer (CEO) of MX in a recent statement on the appointment: “Don brings the rare combination of a seasoned and proven marketing leader with the passion and drive of a true innovator. He has the skills, experience and proven track record to continue to evolve our marketing organization, build the MX brand and drive accelerated growth for the company.”
“Don leading our marketing strategy after an extraordinary career inside of industry-defining technology companies is truly an impressive win for MX that further validates the path we are on,” he reiterated.
“I found the MX culture, company mission and technology platform extremely compelling. As the needs of consumers evolve and the pace of innovation in the financial services industry continues to hasten, I believe MX is well positioned to make a real and measurable impact and I’m delighted to be a member of this team,” added Mr. MacDonald in an accompanying statement.
The appointment is the first hire since the group named Eric Fearday as its newest Executive Vice President (EVP) of Worldwide Sales and Partnerships back in November 2015. Mr. Fearday has since been tasked with helping to grow the group’s business capabilities following a lengthy tenure across a number of financial technology companies.