Binance Hires Ex-Huobi Executive as Europe, Latin America Director

The exchange is aggressively expanding its international presence.

Leading crypto exchange Binance on Thursday announced the appointment of Josh Goodbody as the director of its European and Latin American growth and institutional business.

As specified by the exchange, Goodbody will be responsible for overseeing and expanding its institutional business in these regions.

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“I am humbled to join a team that shares the same guiding philosophy that democratizing money can make a significant impact in people’s lives and the opportunity to be part of this journey with Binance during a pivotal time of growth,” Goodbody said.

Prior to this new post, he was heading Huobi’s institutional business in Europe and the Americas. This experience will also give the exchange an edge over its competition.

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As seen on his Linkedin profile, Goodbody is also holding the position of an advisor to the founder of Equilibrium, a decentralized finance platform.

Being a law graduate, he also has years of experience as a financial markets lawyer, providing counsel to institutions such as J.P. Morgan, Credit Suisse, and State Street.

Welcoming Goodbody, Binance CEO, Changpeng Zhao, said: “We are excited to welcome Josh [Goodbody] to the Binance family and look forward to his integral role in strengthening our presence and growth in the European and Latin American markets. He comes with a strong background in traditional finance, building products and services that combine the utility of traditional finance and transformative power of blockchain technology.”

Fulfilling expansion goals

This appointment came at a time when Binance is aggressively expanding its global footprint with acquisitions and partnerships. Zhao is also aiming to add fiats of over 180 countries by the end of this year.

“Europe and Latin America are key growth markets for Binance and the larger blockchain and cryptocurrency industry,” Yi He, co-founder of Binance, added. “Josh will further establish our local footprint in these markets, supporting business and institutional growth globally and advancing the freedom of money to better serve the people in these regions.”

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