Jenny Zhao has announced on LinkedIn that she is taking on the role of Chief Executive Officer at Freetrade. The update was shared today.

The appointment follows a period of leadership change at Freetrade. Viktor Nebehaj announced in February that he would step down as Chief Executive Officer this summer.

Earlier, IG Group agreed to acquire Freetrade for £160 million in a deal funded from its existing capital. Under the terms of the transaction, Freetrade was expected to continue operating as a standalone business. The deal gave IG Group access to the UK direct investment market and expanded its trading and investment offering.

Former Farewill Executive Becomes Freetrade CEO

Zhao’s appointment follows a nine-month sabbatical and advisory period. During this time, she worked independently and provided selective support to founders of purpose-led organisations. She also described this period as an intentional break after helping lead the acquisition Acquisition Acquisition means acquiring or taking possession or the securing of property, services, or abilities. To put it simply, it is the act or process of acquiring or gaining. You can acquire a work of art, you can acquire an ability such as speaking another language, you can acquire a business or shares in a company and you can acquire an accountant's service. For example, you can acquire a new car. In a broad sense, Acquisition can mean the act of taking ownership or possession of something. There Acquisition means acquiring or taking possession or the securing of property, services, or abilities. To put it simply, it is the act or process of acquiring or gaining. You can acquire a work of art, you can acquire an ability such as speaking another language, you can acquire a business or shares in a company and you can acquire an accountant's service. For example, you can acquire a new car. In a broad sense, Acquisition can mean the act of taking ownership or possession of something. There Read this Term of Farewill by Dignity.

• Former Squared Financial Executive Joins Equiti as Chief Market Strategist
• Former Nomura Executive Ian Daniels Joins SmartMoney as COO and Head of eFX
• GTN Appoints New COO for Middle East with Over 30 Years’ Experience

Before her sabbatical, Zhao spent three years and six months at Farewill in senior leadership roles. She served briefly as Managing Director of Legal Services and Board Director. Prior to that, she was Chief Operating Officer and Board Director for a longer period, and earlier Chief Commercial Officer. Farewill operates services covering wills, probate, funerals, and funeral plans.

Commenting on her appointment at Freetrade, Zhao said: “I’m joining a brilliant team at an exciting stage of growth, on a mission to make trading simpler and accessible to all types of investors.”

Marketing and Growth Career Leads CEO Role

Zhao’s move to Farewill followed nearly five years at Bulb. She joined in a marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term leadership role and later became Head of Marketing. She then moved into growth leadership positions, including Head of Growth and Acting Chief Growth Officer. She later served as VP International for over a year, overseeing operations across multiple international markets.

Before Bulb, she spent four years and eleven months at Manning Gottlieb OMD. Her final position there was Client Director, where she worked with clients including Google Nest, Uber, Zopa, and Airbnb.