Daniele Benez has been appointed by 4XC as Head of Brand Growth for Latin America, Finance Magnates has learned. The appointment brings in an FX and CFDs industry executive with several years of experience in the region.

Previously, Benez worked at brokers including BDSwiss, INFINOX, Vantage, Doo Prime and Hantec Markets, mainly in commercial and growth-focused roles.

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4XC Strengthens LATAM Focus with Senior Hire

In her new position at 4XC, Benez will oversee efforts to grow brand awareness and client reach across Latin America. She is well known in the region for her time at INFINOX, where she served as Regional Manager LATAM and helped expand the broker’s presence in key markets.

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Her work there included shaping regional strategies and supporting marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term and commercial initiatives tailored to local conditions. Before joining 4XC, Benez most recently worked at Doo Prime as Senior Growth Marketing and Business Development Strategist for LATAM.

Earlier, Benez served as Growth Lead LATAM at Vantage, where she managed regional growth strategy and market expansion. She focused on developing acquisition channels and working with introducing brokers, affiliates and partners to drive new business. She also used data and analytics to refine performance across the client lifecycle.

Career Built Around Latin America

Her previous roles also include Regional Marketing Executive LATAM at INFINOX and Business Development Executive LATAM at BDSwiss, both with a strong focus on regional market penetration and client acquisition Acquisition Acquisition means acquiring or taking possession or the securing of property, services, or abilities. To put it simply, it is the act or process of acquiring or gaining. You can acquire a work of art, you can acquire an ability such as speaking another language, you can acquire a business or shares in a company and you can acquire an accountant's service. For example, you can acquire a new car. In a broad sense, Acquisition can mean the act of taking ownership or possession of something. There Acquisition means acquiring or taking possession or the securing of property, services, or abilities. To put it simply, it is the act or process of acquiring or gaining. You can acquire a work of art, you can acquire an ability such as speaking another language, you can acquire a business or shares in a company and you can acquire an accountant's service. For example, you can acquire a new car. In a broad sense, Acquisition can mean the act of taking ownership or possession of something. There Read this Term.

INFINOX recently signed a multi-year partnership with English Premier League club Tottenham Hotspur, becoming an official global partner. The deal gives the CFD broker a broad rights package, including branding visibility, digital activations, content collaborations, and hospitality access. It also includes fan engagement and educational initiatives, aligning with INFINOX’s strategy to reach globally active investors

The move builds on INFINOX’s growing presence in sports sponsorships. The company previously partnered with Sportgate International in polo, gaining branding exposure through team kits and event signage, and entered motorsport through a Porsche Cup Brazil sponsorship with Acelerador Racing.