Vantage, a Sydney-headquartered multi-asset broker, has signed the former Sales Director at Forex.com, Jack Kelly as the new Australian Head of Sales. In his previous role, Kelly was responsible for sales operations in the US and Canada and will now transfer his experience to Australia.

Vantage Presents New Head of Sales

According to Kelly's LinkedIn profile, he started his career at Forex.com back in March 2017 as the US Sales Manager and was promoted to the Director of Global Sales operation in March 2019. He obtained a master's degree in commerce and international business at the University of New South Wales (UNSW) in Australia.

In his new role as Head of Sales in Australia, he will be responsible for building the customer experience by expanding the regional sales team. Additionally, he will be responsible for integrating partner and third-party tools across operational, sales and marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term channels.

"I am passionate about growing innovative investment platforms and introducing investors to trading strategies and tools that will help their trading journey. I'm looking forward to working with the Vantage global and regional teams to consolidate our leadership position and expand our presence in the Australian market," Kelly commented.

According to Marc Despallieres, the Chief Strategy & Trading Officer at Vantage, Kelly is the right candidate for the position due to his extensive experience in FX and CFD markets and track record of developing products targeting educated traders.

Social Trading and Institutional Arm in Vantage's Offering

Two months ago, the FX and CFD broker expanded its trading services by launching a social investing tool on its mobile application. As the statement said, this is a response to the needs of new investors coming down to the market and the desire to keep up with competitors who are increasingly offering social trading tools.

"As our active investor profile gets younger, our clients have been more willing to explore and adopt innovative trading methods like social trading, going beyond traditional trading methods," said Lian Jie, the Assistant App Marketing Director at Vantage.

In November, Vantage unveiled a new institutional division of its business called Vantage Connect, primarily intended to provide liquidity Liquidity The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent Read this Term to corporations and institutions in the UK. It follows the broker's latest copy trading addition, dubbed V Social, in the same market a few months earlier.

Watch the recent FMLS22 panel on post-covid challenges and opportunities waiting for retail traders.

Vantage Signs Supercar Blondie

Last month, Finance Magnates reported that the Australian brokerage has signed Alexandra Mary Hirschi, an Australian social media celebrity and automotive YouTuber popularly known as Supercar Blondie, as its Brand Ambassador.

"This partnership marks a milestone between an online brokerage with a social media publisher, aimed to use their respective expertise to provide accessible and relevant financial education both on Vantage's platforms and on Supercar Blondie's online education channel, Xplained," Vantage mentioned in the statement.

Six months earlier, Vantage formed its first partnership with the celebrity to promote the ESG program.