Crypto.com, one of the leading cryptocurrency platforms in the world, recently announced that the company has collaborated with Paris Saint-Germain (PSG), a professional football club in France.
According to an official announcement, the recent partnership includes the release of exclusive Non-Fungible Tokens (NFTs) on Crypto.com’s native NFT platform. The cryptocurrency platform added that the company will pay a large portion of the sponsorship fee through the cryptocurrency token CRO.
Since the start of 2021, Crypto.com has formed several partnerships with some of the leading sports clubs in the world. The company recently announced a collaboration with Lega Serie A.
Commenting on the latest partnership, Marc Armstrong, Chief Partnerships Officer, Paris Saint-Germain, said: “We are delighted to welcome Crypto.com to the Paris Saint-Germain partner family. We share the same passion for innovation and the same ambition to reach the very top. With this partnership, Paris Saint-Germain demonstrates once more its vision and leadership as a pioneer in areas such as lifestyle, esports and digital. It is an exciting time for the Cryptocurrency market, and we cannot wait to work with Crypto.com to bring new experiences to all of the club’s fans.”
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Crypto.com has expanded its services significantly in the last few months to meet the growing demand of customers around the world. Additionally, the company collaborated with the financial services provider, Circle to enable deposits and withdrawals through USD in more than 30 countries.
Moreover, Crypto.com became the first cryptocurrency platform to partner with an F1 Team and the first to collaborate with an NHL team. Earlier this year, Crypto.com signed a massive sponsorship deal with the Ultimate Fighting Championship (UFC).
“Our mission since day one has been to accelerate the world’s transition to cryptocurrency. We do so by finding the best partners in the world, and Paris Saint-Germain is second to none,” said Kris Marszalek, the Crypto.com Co-Founder and CEO.
“Between the brand visibility, stadium and team access, and collaborative development of NFTs, I have no doubt we’ll create new and exciting experiences for football fans around the world,” Marszalek added.