BlockDAG has managed to capture the spotlight again with its second big-ticket football deal, the latest being the crypto company’s partnership with Italian giant Inter Milan. Although the exact financials of the deal were not revealed, it was labeled a “multi-million dollar sponsorship deal.”

Crypto Money Is Flowing into Football

The sponsorship deal with Inter Milan came only a few days after BlockDAG spent $10 million to partner with Borussia Dortmund (BVB), one of Germany’s largest football clubs. For Inter Milan, it was the second crypto deal, as the football club had already onboarded Gate.io as its sleeve sponsor.

“This collaboration not only enhances our brand but also positions us at the forefront of blockchain adoption in mainstream sports,” said Antony Turner, CEO of BlockDAG, about the recent sponsorship with the Italian football club.

Under the terms of the deal with Inter Milan, BlockDAG will gain marketing opportunities from the stands and screens in the club’s San Siro stadium, which can accommodate 75,817 spectators. The branding will appear on the big screen, and LED wall advertising will be used during Inter Milan’s home matches. The official announcement pointed out that the “branding will extend beyond the pitch… [into] other key areas of the club’s facilities.”

Further, the crypto company will also promote its brand on the club’s official social media channels, which will even feature star players. Inter Milan has 32 million followers on Facebook, 12.5 million followers on Instagram, 3 million followers on X (formerly Twitter), and 1.44 million subscribers on YouTube.

An Italian Giant

Inter Milan was founded in 1908 and is one of the Italian football giants, having lifted the domestic league trophy last season. It also participates in the pan-European Champions League; however, BlockDAG’s partnership seems to be limited to the domestic league, except for the social media exposure.

“Teaming up with Inter Milan, a club with a storied history and a massive following, is a significant milestone for BlockDAG as we have the privilege to support such a legendary football club both on and off the field,” Turner added.

Meanwhile, several other crypto companies have also inked fresh deals and renewed existing ones with the commencement of the 2024–25 football season. The prominent ones include Crypto.com’s partnership with UEFA Champions League, Polkadot sponsoring Inter Miami, and Coinbase renewing its deal with BVB.