In the grand saga of Twitter's transformation under Elon Musk, it's time for a sardonic toast to a wonderful first year.
Musk, ever the interesting character, celebrated this milestone by bringing a sink into Twitter's headquarters. OK. We're not quite sure why, but his arrival was heralded on the platform.
Entering Twitter HQ – let that sink in! pic.twitter.com/D68z4K2wq7
— Elon Musk (@elonmusk) October 26, 2022
So, what's the verdict after one year of Musk's Twitter reign? Well, let's delve into the numbers.
Global app downloads plummeted by 38% from October 2022 to September 2023 according to Axios. That could have something to do with the rebranding disaster.
Global traffic saw a decline of 14%, as per SimilarWeb.
According to Sensor Tower, users seem to be giving X a chilly reception, spending 2% less time on the platform. Oddly enough, Apptopia reports an uptick in screen time for active users.
In a less that cheerful revelation, US ad revenue took a nosedive, plummeting by a whopping 60%. Musk reluctantly acknowledged this downfall last month.
What's the source of this digital turbulence? Well, it seems the surge in hate speech, misinformation, and technical hiccups during Musk's tenure played a role in waning interest. The X rebrand and the befuddling changes to the elusive blue check mark probably added to the chaotic mix.
All in all, it hasn’t been a great year.
