In 2024, the industry faced regulatory challenges, and FX/CFD companies seemed to provide greater security.
3500 respondents in the PipFarm poll also think that prop firms with in-house tech are more reliable.
Although FX
brokers have only recently emerged in the prop trading space, two out of three
retail investors consider them more trustworthy than standard prop firms. The recent study also indicates that the profile of proprietary investors remains
relatively stable, with a majority continuing to prefer CFDs over futures.
According
to a survey conducted by PipFarm, regulated brokers entering the
proprietary trading market are changing the established rules of the game.
Currently, almost 60% of prop firm users believe that those operated by FX/CFD
companies can be trusted more. Only 14% disagreed with this statement, while
over 26% had no opinion.
James Glyde, PipFarm, CEO
“Just
because retail prop firms are not regulated does not make the business model
simple,” commented James Glyde, the CEO of PipFarm. “Most (if not all) recent
prop firm failures can be traced back to a lack of internal controls. Prop
firms backed by brokers or experienced management teams should have the skills,
infrastructure, resources and controls to manage the business properly, which
is why traders perceive such firms.”
This is
certainly a positive signal for brokers entering the space, whose numbers are
growing each month. One of the newest additions is ATFX, which announced its
expansion into prop trading in late October.
Axi
pioneered this market among FX/CFD brokers by being one of the first to launch
its own prop brand, Axi Select. Other firms soon followed, including OANDA with
Labs Prop Trader, Hantec Markets introducing Hantec Trader, and IC Markets
launching IC Funded.
Beyond
greater trust in broker-backed prop firms, respondents also indicated that
companies with in-house tech rather than external solutions are much more
reliable. 61% of traders agreed with this opinion, 31% had no opinion, and only
8% disagreed.
The decision
to choose regulated, broker-backed proprietary trading firms is becoming
increasingly prudent as global regulators intensify their scrutiny of the
industry. In July, Italy's Consob likened proprietary trading to “video
games” rather than legitimate trading activities. Marco Martire,
Fintokei's Italy Manager, noted that regulatory attention on the prop firm
sector is currently very high.
“The price
war and easy challenge period is coming to an end, and traders appreciate a
more transparent and institutional approach,” added Glyde
In a recent interview with Finance Magnates at the iFX EXPO International 2024, the CEO of PipFarm, revealed that “the risk is incredibly hard to manage in the prop trading industry.” The full conversation is available in the video below:
Stable Profile of Prop
Traders
The survey,
which PipFarm exclusively shared with Finance Magnates, is the latest in
a series of studies shedding light on the prop trading industry, allowing for
analysis and comparison of how it changes over time.
Most prop
trading investors are relatively new to the market, with 34% trading for 1–2
years and 31% for 3–4 years. In total, 65% of investors entered the market
since the 2020 pandemic.
The average
number of challenges attempted by individual traders has remained consistent
over the months. According to PipFarm's latest poll, 42% attempt 1–4
challenges, while FPFX Tech's September data shows traders attempt 3 challenges
on average.
Profitability
figures are also similar, with PipFarm's August survey showing 41% of traders
being profitable. FPFX Tech reported 45% for traders who passed evaluation,
though among all traders taking the test, only 7% ever achieved a payout.
According to data from PipFarm, the average trader invests approximately $4,270 in proprietary firm challenges, aiming for substantial returns. However, FPPFX Tech reports a lower average expenditure, indicating that a single account typically spends around $800 on challenge purchases over its entire activity cycle.
Futures Trading Still
Outside Main Interest
Broker-backed
prop firms are emerging mainly due to regulatory concerns that have intensified
this year. Companies not operated directly or indirectly by FX/CFD firms are
increasingly expanding their offerings to include futures markets.
MyFundedFutures
by MyFundedFX has been operating for some time. In July, The Funded Trader took
a similar step by introducing The Futures Trader brand. However, PipFarm's
survey data shows that most prop traders still prefer CFDs.
When asked
“Have you tried futures trading prop firms?” only 34% responded
positively, while the vast majority (nearly 66%) said no. Interestingly, this
didn't prevent respondents from answering “I like both” (50%) when
asked whether they prefer CFD or futures props.
PipFarm, a trader-funded firm that offers proprietary trading on accounts ranging from $5,000 to $200,000, conducted the poll on a group of about 3,500 active prop traders.
Although FX
brokers have only recently emerged in the prop trading space, two out of three
retail investors consider them more trustworthy than standard prop firms. The recent study also indicates that the profile of proprietary investors remains
relatively stable, with a majority continuing to prefer CFDs over futures.
According
to a survey conducted by PipFarm, regulated brokers entering the
proprietary trading market are changing the established rules of the game.
Currently, almost 60% of prop firm users believe that those operated by FX/CFD
companies can be trusted more. Only 14% disagreed with this statement, while
over 26% had no opinion.
James Glyde, PipFarm, CEO
“Just
because retail prop firms are not regulated does not make the business model
simple,” commented James Glyde, the CEO of PipFarm. “Most (if not all) recent
prop firm failures can be traced back to a lack of internal controls. Prop
firms backed by brokers or experienced management teams should have the skills,
infrastructure, resources and controls to manage the business properly, which
is why traders perceive such firms.”
This is
certainly a positive signal for brokers entering the space, whose numbers are
growing each month. One of the newest additions is ATFX, which announced its
expansion into prop trading in late October.
Axi
pioneered this market among FX/CFD brokers by being one of the first to launch
its own prop brand, Axi Select. Other firms soon followed, including OANDA with
Labs Prop Trader, Hantec Markets introducing Hantec Trader, and IC Markets
launching IC Funded.
Beyond
greater trust in broker-backed prop firms, respondents also indicated that
companies with in-house tech rather than external solutions are much more
reliable. 61% of traders agreed with this opinion, 31% had no opinion, and only
8% disagreed.
The decision
to choose regulated, broker-backed proprietary trading firms is becoming
increasingly prudent as global regulators intensify their scrutiny of the
industry. In July, Italy's Consob likened proprietary trading to “video
games” rather than legitimate trading activities. Marco Martire,
Fintokei's Italy Manager, noted that regulatory attention on the prop firm
sector is currently very high.
“The price
war and easy challenge period is coming to an end, and traders appreciate a
more transparent and institutional approach,” added Glyde
In a recent interview with Finance Magnates at the iFX EXPO International 2024, the CEO of PipFarm, revealed that “the risk is incredibly hard to manage in the prop trading industry.” The full conversation is available in the video below:
Stable Profile of Prop
Traders
The survey,
which PipFarm exclusively shared with Finance Magnates, is the latest in
a series of studies shedding light on the prop trading industry, allowing for
analysis and comparison of how it changes over time.
Most prop
trading investors are relatively new to the market, with 34% trading for 1–2
years and 31% for 3–4 years. In total, 65% of investors entered the market
since the 2020 pandemic.
The average
number of challenges attempted by individual traders has remained consistent
over the months. According to PipFarm's latest poll, 42% attempt 1–4
challenges, while FPFX Tech's September data shows traders attempt 3 challenges
on average.
Profitability
figures are also similar, with PipFarm's August survey showing 41% of traders
being profitable. FPFX Tech reported 45% for traders who passed evaluation,
though among all traders taking the test, only 7% ever achieved a payout.
According to data from PipFarm, the average trader invests approximately $4,270 in proprietary firm challenges, aiming for substantial returns. However, FPPFX Tech reports a lower average expenditure, indicating that a single account typically spends around $800 on challenge purchases over its entire activity cycle.
Futures Trading Still
Outside Main Interest
Broker-backed
prop firms are emerging mainly due to regulatory concerns that have intensified
this year. Companies not operated directly or indirectly by FX/CFD firms are
increasingly expanding their offerings to include futures markets.
MyFundedFutures
by MyFundedFX has been operating for some time. In July, The Funded Trader took
a similar step by introducing The Futures Trader brand. However, PipFarm's
survey data shows that most prop traders still prefer CFDs.
When asked
“Have you tried futures trading prop firms?” only 34% responded
positively, while the vast majority (nearly 66%) said no. Interestingly, this
didn't prevent respondents from answering “I like both” (50%) when
asked whether they prefer CFD or futures props.
PipFarm, a trader-funded firm that offers proprietary trading on accounts ranging from $5,000 to $200,000, conducted the poll on a group of about 3,500 active prop traders.
Damian Chmiel is a Senior Analyst & Editor at Finance Magnates with more than 15 years of experience in the CFD and online trading industry. Active as both a trader and journalist since 2010, he focuses on broker coverage, fintech innovation, and regulatory developments across Europe, the Middle East, and Asia.
His work includes interviews with C-level leaders at major brokerages and fintech platforms, as well as co-authoring Finance Magnates’ quarterly industry benchmarking reports. Damian’s reporting is data-driven, market-aware, and grounded in direct industry engagement. His analysis and commentary have also been cited by external media outlets, including Investing.com, Binance, The Asset, Stockhead, and Dispatch.
Education:
MA in Finance and Accounting, Cracow University of Economics
Rakuten Securities Extends US Stock Trading to 16 Hours With After-Market Session
Featured Videos
FM Daily Brief – 9 June 2026
FM Daily Brief – 9 June 2026
FM Daily Brief – 9 June 2026
FM Daily Brief – 9 June 2026
Today’s Tuesday, the 9th of June 2026, and these are our main stories: eToro’s customer assets climbed back above $20 billion, Prop trading model in prediction markets, and Leverate launched a new AI assistant for brokers and traders.
Today’s Tuesday, the 9th of June 2026, and these are our main stories: eToro’s customer assets climbed back above $20 billion, Prop trading model in prediction markets, and Leverate launched a new AI assistant for brokers and traders.
Today’s Tuesday, the 9th of June 2026, and these are our main stories: eToro’s customer assets climbed back above $20 billion, Prop trading model in prediction markets, and Leverate launched a new AI assistant for brokers and traders.
Today’s Tuesday, the 9th of June 2026, and these are our main stories: eToro’s customer assets climbed back above $20 billion, Prop trading model in prediction markets, and Leverate launched a new AI assistant for brokers and traders.
War Stories: Lessons from 20 Years in Markets (the pain, the pitfalls and the profits)
War Stories: Lessons from 20 Years in Markets (the pain, the pitfalls and the profits)
War Stories: Lessons from 20 Years in Markets (the pain, the pitfalls and the profits)
War Stories: Lessons from 20 Years in Markets (the pain, the pitfalls and the profits)
War Stories: Lessons from 20 Years in Markets (the pain, the pitfalls and the profits)
War Stories: Lessons from 20 Years in Markets (the pain, the pitfalls and the profits)
The trades that taught me the most aren't the ones that worked. They're the ones that didn't — or the ones I almost caught and didn't have the nerve to ride. In this session, I'll tell you about the Brexit miss, the SNB shocker that nearly handed me a 5400% return, the BoJ surprise that punched me in the gut, and a few wins along the way. Each story carries a lesson, but the lessons aren't the point. Everyone who trades long enough collects a portfolio of moments like these; what separates the people who stay in the game is what they do with them.
The trades that taught me the most aren't the ones that worked. They're the ones that didn't — or the ones I almost caught and didn't have the nerve to ride. In this session, I'll tell you about the Brexit miss, the SNB shocker that nearly handed me a 5400% return, the BoJ surprise that punched me in the gut, and a few wins along the way. Each story carries a lesson, but the lessons aren't the point. Everyone who trades long enough collects a portfolio of moments like these; what separates the people who stay in the game is what they do with them.
The trades that taught me the most aren't the ones that worked. They're the ones that didn't — or the ones I almost caught and didn't have the nerve to ride. In this session, I'll tell you about the Brexit miss, the SNB shocker that nearly handed me a 5400% return, the BoJ surprise that punched me in the gut, and a few wins along the way. Each story carries a lesson, but the lessons aren't the point. Everyone who trades long enough collects a portfolio of moments like these; what separates the people who stay in the game is what they do with them.
The trades that taught me the most aren't the ones that worked. They're the ones that didn't — or the ones I almost caught and didn't have the nerve to ride. In this session, I'll tell you about the Brexit miss, the SNB shocker that nearly handed me a 5400% return, the BoJ surprise that punched me in the gut, and a few wins along the way. Each story carries a lesson, but the lessons aren't the point. Everyone who trades long enough collects a portfolio of moments like these; what separates the people who stay in the game is what they do with them.
The trades that taught me the most aren't the ones that worked. They're the ones that didn't — or the ones I almost caught and didn't have the nerve to ride. In this session, I'll tell you about the Brexit miss, the SNB shocker that nearly handed me a 5400% return, the BoJ surprise that punched me in the gut, and a few wins along the way. Each story carries a lesson, but the lessons aren't the point. Everyone who trades long enough collects a portfolio of moments like these; what separates the people who stay in the game is what they do with them.
The trades that taught me the most aren't the ones that worked. They're the ones that didn't — or the ones I almost caught and didn't have the nerve to ride. In this session, I'll tell you about the Brexit miss, the SNB shocker that nearly handed me a 5400% return, the BoJ surprise that punched me in the gut, and a few wins along the way. Each story carries a lesson, but the lessons aren't the point. Everyone who trades long enough collects a portfolio of moments like these; what separates the people who stay in the game is what they do with them.
The Engine and the Fuel: How AI & Data Drives African Future
The Engine and the Fuel: How AI & Data Drives African Future
The Engine and the Fuel: How AI & Data Drives African Future
The Engine and the Fuel: How AI & Data Drives African Future
The Engine and the Fuel: How AI & Data Drives African Future
The Engine and the Fuel: How AI & Data Drives African Future
If AI is the engine, data is the fuel. Without quality, accessible data, AI cannot work well; and without the right mindset, data remains just numbers instead of insight. In this session, leading experts will explore how AI and data are democratizing opportunities for businesses and personal growth. Discover practical ways to make AI accessible today, anticipate its transformative impact on African markets, and learn actionable steps to prepare for what's next. Let's talk about:
-How AI and data drive business efficiency and innovation in trading and fintech
-AI tools to elevate trading or business strategies
-How to access and maximise the power of data and AI
-Emerging AI and data trends in Africa and their economic ripple effects
If AI is the engine, data is the fuel. Without quality, accessible data, AI cannot work well; and without the right mindset, data remains just numbers instead of insight. In this session, leading experts will explore how AI and data are democratizing opportunities for businesses and personal growth. Discover practical ways to make AI accessible today, anticipate its transformative impact on African markets, and learn actionable steps to prepare for what's next. Let's talk about:
-How AI and data drive business efficiency and innovation in trading and fintech
-AI tools to elevate trading or business strategies
-How to access and maximise the power of data and AI
-Emerging AI and data trends in Africa and their economic ripple effects
If AI is the engine, data is the fuel. Without quality, accessible data, AI cannot work well; and without the right mindset, data remains just numbers instead of insight. In this session, leading experts will explore how AI and data are democratizing opportunities for businesses and personal growth. Discover practical ways to make AI accessible today, anticipate its transformative impact on African markets, and learn actionable steps to prepare for what's next. Let's talk about:
-How AI and data drive business efficiency and innovation in trading and fintech
-AI tools to elevate trading or business strategies
-How to access and maximise the power of data and AI
-Emerging AI and data trends in Africa and their economic ripple effects
If AI is the engine, data is the fuel. Without quality, accessible data, AI cannot work well; and without the right mindset, data remains just numbers instead of insight. In this session, leading experts will explore how AI and data are democratizing opportunities for businesses and personal growth. Discover practical ways to make AI accessible today, anticipate its transformative impact on African markets, and learn actionable steps to prepare for what's next. Let's talk about:
-How AI and data drive business efficiency and innovation in trading and fintech
-AI tools to elevate trading or business strategies
-How to access and maximise the power of data and AI
-Emerging AI and data trends in Africa and their economic ripple effects
If AI is the engine, data is the fuel. Without quality, accessible data, AI cannot work well; and without the right mindset, data remains just numbers instead of insight. In this session, leading experts will explore how AI and data are democratizing opportunities for businesses and personal growth. Discover practical ways to make AI accessible today, anticipate its transformative impact on African markets, and learn actionable steps to prepare for what's next. Let's talk about:
-How AI and data drive business efficiency and innovation in trading and fintech
-AI tools to elevate trading or business strategies
-How to access and maximise the power of data and AI
-Emerging AI and data trends in Africa and their economic ripple effects
If AI is the engine, data is the fuel. Without quality, accessible data, AI cannot work well; and without the right mindset, data remains just numbers instead of insight. In this session, leading experts will explore how AI and data are democratizing opportunities for businesses and personal growth. Discover practical ways to make AI accessible today, anticipate its transformative impact on African markets, and learn actionable steps to prepare for what's next. Let's talk about:
-How AI and data drive business efficiency and innovation in trading and fintech
-AI tools to elevate trading or business strategies
-How to access and maximise the power of data and AI
-Emerging AI and data trends in Africa and their economic ripple effects
Inside My Best Trade with Jimmy Moyaha
Inside My Best Trade with Jimmy Moyaha
Inside My Best Trade with Jimmy Moyaha
Inside My Best Trade with Jimmy Moyaha
Inside My Best Trade with Jimmy Moyaha
Inside My Best Trade with Jimmy Moyaha
Most market post-mortems describe what happened to prices. Few describe what happened in the trading room while the position was open: the entry conviction, the moments that tested it, and the exit decision that closed the book.
This session brings one seasoned trader to the stage for an unfiltered account of the position that still defines how they think about markets.
Attendees will walk away with:
-A first-hand account of how a conviction trade is built, from thesis and entry through position management and exit
-Understanding of what turns a market observation into a live position, and what holds it when conditions shift
-Insight into how timing, execution quality, and market structure shaped the final result
-Perspective on what the trade revealed about edge, risk tolerance, and when to hold through a position moving against you
-Clarity on what separates a well-built trade from a well-timed one
Most market post-mortems describe what happened to prices. Few describe what happened in the trading room while the position was open: the entry conviction, the moments that tested it, and the exit decision that closed the book.
This session brings one seasoned trader to the stage for an unfiltered account of the position that still defines how they think about markets.
Attendees will walk away with:
-A first-hand account of how a conviction trade is built, from thesis and entry through position management and exit
-Understanding of what turns a market observation into a live position, and what holds it when conditions shift
-Insight into how timing, execution quality, and market structure shaped the final result
-Perspective on what the trade revealed about edge, risk tolerance, and when to hold through a position moving against you
-Clarity on what separates a well-built trade from a well-timed one
Most market post-mortems describe what happened to prices. Few describe what happened in the trading room while the position was open: the entry conviction, the moments that tested it, and the exit decision that closed the book.
This session brings one seasoned trader to the stage for an unfiltered account of the position that still defines how they think about markets.
Attendees will walk away with:
-A first-hand account of how a conviction trade is built, from thesis and entry through position management and exit
-Understanding of what turns a market observation into a live position, and what holds it when conditions shift
-Insight into how timing, execution quality, and market structure shaped the final result
-Perspective on what the trade revealed about edge, risk tolerance, and when to hold through a position moving against you
-Clarity on what separates a well-built trade from a well-timed one
Most market post-mortems describe what happened to prices. Few describe what happened in the trading room while the position was open: the entry conviction, the moments that tested it, and the exit decision that closed the book.
This session brings one seasoned trader to the stage for an unfiltered account of the position that still defines how they think about markets.
Attendees will walk away with:
-A first-hand account of how a conviction trade is built, from thesis and entry through position management and exit
-Understanding of what turns a market observation into a live position, and what holds it when conditions shift
-Insight into how timing, execution quality, and market structure shaped the final result
-Perspective on what the trade revealed about edge, risk tolerance, and when to hold through a position moving against you
-Clarity on what separates a well-built trade from a well-timed one
Most market post-mortems describe what happened to prices. Few describe what happened in the trading room while the position was open: the entry conviction, the moments that tested it, and the exit decision that closed the book.
This session brings one seasoned trader to the stage for an unfiltered account of the position that still defines how they think about markets.
Attendees will walk away with:
-A first-hand account of how a conviction trade is built, from thesis and entry through position management and exit
-Understanding of what turns a market observation into a live position, and what holds it when conditions shift
-Insight into how timing, execution quality, and market structure shaped the final result
-Perspective on what the trade revealed about edge, risk tolerance, and when to hold through a position moving against you
-Clarity on what separates a well-built trade from a well-timed one
Most market post-mortems describe what happened to prices. Few describe what happened in the trading room while the position was open: the entry conviction, the moments that tested it, and the exit decision that closed the book.
This session brings one seasoned trader to the stage for an unfiltered account of the position that still defines how they think about markets.
Attendees will walk away with:
-A first-hand account of how a conviction trade is built, from thesis and entry through position management and exit
-Understanding of what turns a market observation into a live position, and what holds it when conditions shift
-Insight into how timing, execution quality, and market structure shaped the final result
-Perspective on what the trade revealed about edge, risk tolerance, and when to hold through a position moving against you
-Clarity on what separates a well-built trade from a well-timed one
Agentic Inequality: Democratizing Financial Access Through AI & Blockchain
Agentic Inequality: Democratizing Financial Access Through AI & Blockchain
Agentic Inequality: Democratizing Financial Access Through AI & Blockchain
Agentic Inequality: Democratizing Financial Access Through AI & Blockchain
Agentic Inequality: Democratizing Financial Access Through AI & Blockchain
Agentic Inequality: Democratizing Financial Access Through AI & Blockchain
As crypto and CFD trading continue to expand across Africa, access to advanced tools and market insights remains uneven. This session explores how AI and blockchain can bridge that gap by empowering informal traders and underserved communities to participate more effectively in digital financial markets. The discussion will focus on practical applications of technology to improve accessibility, education, and investment outcomes in both formal and informal sectors.
In this discussion, we will explore:
-The role of AI in democratizing access to trading tools, insights, and strategy development
-How crypto and blockchain can enable broader participation beyond traditional financial systems
-Addressing access barriers: infrastructure, education, and affordability in underserved communities
-Opportunities for brokers and platforms to tap into the informal trading economy
As crypto and CFD trading continue to expand across Africa, access to advanced tools and market insights remains uneven. This session explores how AI and blockchain can bridge that gap by empowering informal traders and underserved communities to participate more effectively in digital financial markets. The discussion will focus on practical applications of technology to improve accessibility, education, and investment outcomes in both formal and informal sectors.
In this discussion, we will explore:
-The role of AI in democratizing access to trading tools, insights, and strategy development
-How crypto and blockchain can enable broader participation beyond traditional financial systems
-Addressing access barriers: infrastructure, education, and affordability in underserved communities
-Opportunities for brokers and platforms to tap into the informal trading economy
As crypto and CFD trading continue to expand across Africa, access to advanced tools and market insights remains uneven. This session explores how AI and blockchain can bridge that gap by empowering informal traders and underserved communities to participate more effectively in digital financial markets. The discussion will focus on practical applications of technology to improve accessibility, education, and investment outcomes in both formal and informal sectors.
In this discussion, we will explore:
-The role of AI in democratizing access to trading tools, insights, and strategy development
-How crypto and blockchain can enable broader participation beyond traditional financial systems
-Addressing access barriers: infrastructure, education, and affordability in underserved communities
-Opportunities for brokers and platforms to tap into the informal trading economy
As crypto and CFD trading continue to expand across Africa, access to advanced tools and market insights remains uneven. This session explores how AI and blockchain can bridge that gap by empowering informal traders and underserved communities to participate more effectively in digital financial markets. The discussion will focus on practical applications of technology to improve accessibility, education, and investment outcomes in both formal and informal sectors.
In this discussion, we will explore:
-The role of AI in democratizing access to trading tools, insights, and strategy development
-How crypto and blockchain can enable broader participation beyond traditional financial systems
-Addressing access barriers: infrastructure, education, and affordability in underserved communities
-Opportunities for brokers and platforms to tap into the informal trading economy
As crypto and CFD trading continue to expand across Africa, access to advanced tools and market insights remains uneven. This session explores how AI and blockchain can bridge that gap by empowering informal traders and underserved communities to participate more effectively in digital financial markets. The discussion will focus on practical applications of technology to improve accessibility, education, and investment outcomes in both formal and informal sectors.
In this discussion, we will explore:
-The role of AI in democratizing access to trading tools, insights, and strategy development
-How crypto and blockchain can enable broader participation beyond traditional financial systems
-Addressing access barriers: infrastructure, education, and affordability in underserved communities
-Opportunities for brokers and platforms to tap into the informal trading economy
As crypto and CFD trading continue to expand across Africa, access to advanced tools and market insights remains uneven. This session explores how AI and blockchain can bridge that gap by empowering informal traders and underserved communities to participate more effectively in digital financial markets. The discussion will focus on practical applications of technology to improve accessibility, education, and investment outcomes in both formal and informal sectors.
In this discussion, we will explore:
-The role of AI in democratizing access to trading tools, insights, and strategy development
-How crypto and blockchain can enable broader participation beyond traditional financial systems
-Addressing access barriers: infrastructure, education, and affordability in underserved communities
-Opportunities for brokers and platforms to tap into the informal trading economy