WeTrade has signed a multi-year international marketing partnership with the Houston Rockets, the broker said, securing a foothold inside one of the NBA's most widely followed franchises.

The agreement extends a sports marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term push that already runs through football and motorsport. WeTrade signed a three-year deal with Paris Saint-Germain reaching the club's global following, and it backs Phantom Global in the Porsche Carrera Cup Asia.

WeTrade did not disclose what it is paying. Its products are not available to US residents and are not regulated by any US authority, according to the company's own risk disclosure, so the deal leans on the Rockets' overseas fanbase rather than American traders.

George Miltiadous, WeTrade's group chief executive, tied the deal to the culture of professional sport. "This collaboration brings together the discipline and mindset of elite sport and trading," he said.

Brokers Crowd Into the NBA as Football Draws Regulators

WeTrade joins a line of trading firms that have moved into US basketball over the past two years. Dubai-based STARTRADER became an official NBA partner in January 2026, with branding in arenas and on broadcasts, and TMGM signed a multi-year deal with the Brooklyn Nets in July 2025.

The roster runs deeper. Robinhood began its sports sponsorship run with the Washington Wizards in October 2023 and later added jersey patch deals with the Memphis Grizzlies and Miami Heat.

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Plus500 signed a four-year agreement with the Chicago Bulls in 2022, and XTB became a FIBA global partner in April 2026, backing the 2026 and 2027 Basketball World Cups.

The NBA closed its 2024-25 season with 51 marketing partners, several of them from the CFD, fintech and crypto world. WeTrade's deal centers on digital campaigns and fan activations rather than a jersey patch or arena rights, and the company is pitching it at a worldwide audience.

The move toward basketball comes as football sponsorship faces fresh pressure, with Britain's Financial Conduct Authority warning clubs in June over deals with unauthorized trading and crypto firms.

WeTrade Leans on Offshore Licenses for Its Global Reach

WeTrade Capital, founded in 2015 and based in Cyprus, trades CFDs across forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Read this Term, indices, metals and other instruments. It holds a CySEC license in Cyprus, where it secured authorization earlier in 2025, alongside permits in Saint Vincent and the Grenadines, Australia and Malaysia.

The broker added a Securities Dealer License from the Financial Services Authority of Seychelles in 2025, joining a group of offshore brokers recently cleared by the regulator.

None of those licenses cover the United States, which is why the Rockets tie-up is framed as international marketing rather than a route into the American market.

Sponsorship has long been a way for brokers to buy visibility and borrow credibility from established sports brands, a pattern FinanceMagnates.com has tracked across the industry.