WeTrade Signs Multi-Year Marketing Partnership With Houston Rockets

Monday, 08/06/2026 | 08:12 GMT by Damian Chmiel

The Cyprus-based broker is the latest trading firm to chase basketball fans as CFD companies pile into the NBA.

WeTrade's products are not available to US residents, leaving the Rockets' international audience as the focus of the deal.

WeTrade has signed a multi-year international marketing partnership with the Houston Rockets, the broker said, securing a foothold inside one of the NBA's most widely followed franchises.

The agreement extends a sports marketing push that already runs through football and motorsport. WeTrade signed a three-year deal with Paris Saint-Germain reaching the club's global following, and it backs Phantom Global in the Porsche Carrera Cup Asia.

WeTrade did not disclose what it is paying. Its products are not available to US residents and are not regulated by any US authority, according to the company's own risk disclosure, so the deal leans on the Rockets' overseas fanbase rather than American traders.

George Miltiadous, WeTrade's group chief executive, tied the deal to the culture of professional sport. "This collaboration brings together the discipline and mindset of elite sport and trading," he said.

Brokers Crowd Into the NBA as Football Draws Regulators

WeTrade joins a line of trading firms that have moved into US basketball over the past two years. Dubai-based STARTRADER became an official NBA partner in January 2026, with branding in arenas and on broadcasts, and TMGM signed a multi-year deal with the Brooklyn Nets in July 2025.

The roster runs deeper. Robinhood began its sports sponsorship run with the Washington Wizards in October 2023 and later added jersey patch deals with the Memphis Grizzlies and Miami Heat.

Plus500 signed a four-year agreement with the Chicago Bulls in 2022, and XTB became a FIBA global partner in April 2026, backing the 2026 and 2027 Basketball World Cups.

The NBA closed its 2024-25 season with 51 marketing partners, several of them from the CFD, fintech and crypto world. WeTrade's deal centers on digital campaigns and fan activations rather than a jersey patch or arena rights, and the company is pitching it at a worldwide audience.

The move toward basketball comes as football sponsorship faces fresh pressure, with Britain's Financial Conduct Authority warning clubs in June over deals with unauthorized trading and crypto firms.

WeTrade Leans on Offshore Licenses for Its Global Reach

WeTrade Capital, founded in 2015 and based in Cyprus, trades CFDs across forex , indices, metals and other instruments. It holds a CySEC license in Cyprus, where it secured authorization earlier in 2025, alongside permits in Saint Vincent and the Grenadines, Australia and Malaysia.

The broker added a Securities Dealer License from the Financial Services Authority of Seychelles in 2025, joining a group of offshore brokers recently cleared by the regulator.

None of those licenses cover the United States, which is why the Rockets tie-up is framed as international marketing rather than a route into the American market.

Sponsorship has long been a way for brokers to buy visibility and borrow credibility from established sports brands, a pattern FinanceMagnates.com has tracked across the industry.

WeTrade has signed a multi-year international marketing partnership with the Houston Rockets, the broker said, securing a foothold inside one of the NBA's most widely followed franchises.

Brokers Crowd Into the NBA as Football Draws Regulators

The roster runs deeper. Robinhood began its sports sponsorship run with the Washington Wizards in October 2023 and later added jersey patch deals with the Memphis Grizzlies and Miami Heat.

Plus500 signed a four-year agreement with the Chicago Bulls in 2022, and XTB became a FIBA global partner in April 2026, backing the 2026 and 2027 Basketball World Cups.

The move toward basketball comes as football sponsorship faces fresh pressure, with Britain's Financial Conduct Authority warning clubs in June over deals with unauthorized trading and crypto firms.

WeTrade Leans on Offshore Licenses for Its Global Reach

The broker added a Securities Dealer License from the Financial Services Authority of Seychelles in 2025, joining a group of offshore brokers recently cleared by the regulator.

None of those licenses cover the United States, which is why the Rockets tie-up is framed as international marketing rather than a route into the American market.

Sponsorship has long been a way for brokers to buy visibility and borrow credibility from established sports brands, a pattern FinanceMagnates.com has tracked across the industry.

FM Daily Brief - 5 June 2026

Today’s Friday, the 5th of June 2026, and these are our main stories: The5ers-backed CFD brokerage’s Seychelles licence, Poland–Ukraine forex fraud raids, and China’s offshore broker exit deadline.

Today’s Friday, the 5th of June 2026, and these are our main stories: The5ers-backed CFD brokerage’s Seychelles licence, Poland–Ukraine forex fraud raids, and China’s offshore broker exit deadline.

Today’s Friday, the 5th of June 2026, and these are our main stories: The5ers-backed CFD brokerage’s Seychelles licence, Poland–Ukraine forex fraud raids, and China’s offshore broker exit deadline.

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Here is our conversation with Luke Boland, Global Head of Fintech Coverage at Standard Chartered, on the evolving relationship between traditional banking and digital assets. We begin by discussing how banks' attitudes toward crypto and digital assets have changed over the past few years. Luke explains Standard Chartered's journey from banking the ecosystem to actively building infrastructure across key markets, and how the bank sees itself as a bridge between traditional finance and the crypto-native world. The conversation then explores the challenges and opportunities facing banks as digital asset adoption accelerates. Luke shares why stablecoins have emerged as one of the most compelling use cases, how client demand continues to shape the bank's strategy, and what lessons the wider banking sector can learn from the rapid evolution of blockchain-based financial services. We also dive into real-world applications beyond the hype cycle, including digital asset custody, collateral management, and partnerships between global financial institutions and crypto exchanges. Luke discusses how Standard Chartered is helping institutional clients access digital asset markets while maintaining the security, governance, and trust expected from a global bank. Finally, we look ahead to the next phase of financial innovation, with a focus on stablecoins, on-chain financial infrastructure, and the future of payments. Luke shares insights into Standard Chartered's recent Hong Kong stablecoin initiative and explains why the bank believes that a growing share of financial services will ultimately move on-chain.
Here is our conversation with Luke Boland, Global Head of Fintech Coverage at Standard Chartered, on the evolving relationship between traditional banking and digital assets. We begin by discussing how banks' attitudes toward crypto and digital assets have changed over the past few years. Luke explains Standard Chartered's journey from banking the ecosystem to actively building infrastructure across key markets, and how the bank sees itself as a bridge between traditional finance and the crypto-native world. The conversation then explores the challenges and opportunities facing banks as digital asset adoption accelerates. Luke shares why stablecoins have emerged as one of the most compelling use cases, how client demand continues to shape the bank's strategy, and what lessons the wider banking sector can learn from the rapid evolution of blockchain-based financial services. We also dive into real-world applications beyond the hype cycle, including digital asset custody, collateral management, and partnerships between global financial institutions and crypto exchanges. Luke discusses how Standard Chartered is helping institutional clients access digital asset markets while maintaining the security, governance, and trust expected from a global bank. Finally, we look ahead to the next phase of financial innovation, with a focus on stablecoins, on-chain financial infrastructure, and the future of payments. Luke shares insights into Standard Chartered's recent Hong Kong stablecoin initiative and explains why the bank believes that a growing share of financial services will ultimately move on-chain.
Here is our conversation with Luke Boland, Global Head of Fintech Coverage at Standard Chartered, on the evolving relationship between traditional banking and digital assets. We begin by discussing how banks' attitudes toward crypto and digital assets have changed over the past few years. Luke explains Standard Chartered's journey from banking the ecosystem to actively building infrastructure across key markets, and how the bank sees itself as a bridge between traditional finance and the crypto-native world. The conversation then explores the challenges and opportunities facing banks as digital asset adoption accelerates. Luke shares why stablecoins have emerged as one of the most compelling use cases, how client demand continues to shape the bank's strategy, and what lessons the wider banking sector can learn from the rapid evolution of blockchain-based financial services. We also dive into real-world applications beyond the hype cycle, including digital asset custody, collateral management, and partnerships between global financial institutions and crypto exchanges. Luke discusses how Standard Chartered is helping institutional clients access digital asset markets while maintaining the security, governance, and trust expected from a global bank. Finally, we look ahead to the next phase of financial innovation, with a focus on stablecoins, on-chain financial infrastructure, and the future of payments. Luke shares insights into Standard Chartered's recent Hong Kong stablecoin initiative and explains why the bank believes that a growing share of financial services will ultimately move on-chain.
Here is our conversation with Luke Boland, Global Head of Fintech Coverage at Standard Chartered, on the evolving relationship between traditional banking and digital assets. We begin by discussing how banks' attitudes toward crypto and digital assets have changed over the past few years. Luke explains Standard Chartered's journey from banking the ecosystem to actively building infrastructure across key markets, and how the bank sees itself as a bridge between traditional finance and the crypto-native world. The conversation then explores the challenges and opportunities facing banks as digital asset adoption accelerates. Luke shares why stablecoins have emerged as one of the most compelling use cases, how client demand continues to shape the bank's strategy, and what lessons the wider banking sector can learn from the rapid evolution of blockchain-based financial services. We also dive into real-world applications beyond the hype cycle, including digital asset custody, collateral management, and partnerships between global financial institutions and crypto exchanges. Luke discusses how Standard Chartered is helping institutional clients access digital asset markets while maintaining the security, governance, and trust expected from a global bank. Finally, we look ahead to the next phase of financial innovation, with a focus on stablecoins, on-chain financial infrastructure, and the future of payments. Luke shares insights into Standard Chartered's recent Hong Kong stablecoin initiative and explains why the bank believes that a growing share of financial services will ultimately move on-chain.
Here is our conversation with Luke Boland, Global Head of Fintech Coverage at Standard Chartered, on the evolving relationship between traditional banking and digital assets. We begin by discussing how banks' attitudes toward crypto and digital assets have changed over the past few years. Luke explains Standard Chartered's journey from banking the ecosystem to actively building infrastructure across key markets, and how the bank sees itself as a bridge between traditional finance and the crypto-native world. The conversation then explores the challenges and opportunities facing banks as digital asset adoption accelerates. Luke shares why stablecoins have emerged as one of the most compelling use cases, how client demand continues to shape the bank's strategy, and what lessons the wider banking sector can learn from the rapid evolution of blockchain-based financial services. We also dive into real-world applications beyond the hype cycle, including digital asset custody, collateral management, and partnerships between global financial institutions and crypto exchanges. Luke discusses how Standard Chartered is helping institutional clients access digital asset markets while maintaining the security, governance, and trust expected from a global bank. Finally, we look ahead to the next phase of financial innovation, with a focus on stablecoins, on-chain financial infrastructure, and the future of payments. Luke shares insights into Standard Chartered's recent Hong Kong stablecoin initiative and explains why the bank believes that a growing share of financial services will ultimately move on-chain.

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