Hello Markets, a provider of white label trading solutions, has melded several components of its business into a newly formed entity, rebranding itself as Hello Group – the latest move will see the aggregation of Hello Markets, Hello Football, and Hello Diamonds into one cohesive group.
The group’s rebranding is its second iteration in nearly two years, after it changed its name from Hello Binary to Hello Markets in September 2014. The move originally brought some new offerings to the table as the firm developed a forex trading component for its platform.
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Per the latest structure, Hello Group will include Hello Markets, Hello Diamonds, and Hello Football under one roof. The rebranding also follows on the heels of an earlier initiative back in April that saw the group launch a new offering, tapped Hello Football, which was aimed at benefiting football clubs, scouts, agents, investment funds, pundits, press and football players.
According to Hello Group’s Chief Executive Officer (CEO) Jeremy Dahan in a recent statement on the group’s rebranding and focus, “Since we started in 2010, our goal has always been to improve and innovate. With the launch of two new products and the revamp of our trading platform, we felt that this was the right time to rebrand the company as a whole.”
“This move takes Hello Group into a new chapter in our history, as we prepare to announce even more products in the near future — further reaffirming our commitment to new advances in technology,” he added.