Binary options platform provider Hello Markets has announced the launch of a new offering, Hello Football, which is aimed at benefiting football clubs, scouts, agents, investment funds, pundits, press and  football players.

The Hello Football Index is a set of price discovery algorithms designed to measure the value of a football player in real time. It uses big data to create a real-time price valuation feed based on each aspect of information in connection with a player.

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As price discovery and index generation specialists, Hello Markets collects information through the broad processing of big data indexing and web crawling. With the help of computational linguistics and in-house algorithms, the company is able to process and understand any set of data including natural language resources found online.

The Hello Football Index works by determining a player’s value through the real-time monitoring and analysis of three categories of data including ‘Football’, ‘Finance’ and ‘Fame’, which encompass information relating to in-game and season statistics, rankings, performance, transfer information, contract specifications, sponsorships and overall media performance.

Information is then filtered based on this information and a combination of other factors and are weighed against each other in order to determine how this ultimately affects the player’s market valuation.

Jeremy Dahan, CEO of Hello Markets, said: “We are proud to officially announce the launch of our latest product, Hello Football. We strongly believe that the football industry as a whole is ripe for a revolution on how player valuation is determined. As price discovery specialists, we are determined to introduce a new way of perfecting real-time football player valuations. As always, Hello Markets aims to stand at the forefront of innovation, and our latest product displays our commitment to new advances in technology”.

Hello Markets is a provider of premium custom-made white label platforms for the online trading market. Its latest product is the latest in a series of intuitive solutions which allow brokers to fully manage their business operations and increase their revenues.