Freedom24, the European investment platform of Nasdaq-listed Freedom Holding Corp., is assessing Switzerland as a potential long-term market and is exploring a possible presence in Geneva.

The potential Swiss expansion comes as Freedom24 broadens its European financial-services strategy. Last month, the company opened its proprietary Tradernet platform to AI tools through the Model Context Protocol and said it was pursuing a European banking licence.

In June, Finance Magnates reported that Freedom24 was expanding beyond its traditional brokerage model into a broader technology platform in Europe. The company said it served more than 600,000 clients across the EU and EEA and was exploring a European banking licence as part of its expansion strategy.

Freedom24 Assesses Switzerland Under MiFID Framework

Alongside these developments, Freedom24 said it is evaluating opportunities in private wealth management, digital financial infrastructure, artificial intelligence and data governance.

It is also considering models that combine Switzerland’s relationship-based wealth management approach with technology developed by the wider Freedom Group.

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The assessment will draw on Freedom24’s existing European infrastructure, including Tradernet, its proprietary investment platform, and Neo Compliance Compliance In finance, banking, investing, and insurance compliance refers to following the rules or orders set down by the government regulatory authority, either as providing a service or processing a transaction. Compliance concerning finance would also be a state of being following established guidelines or specifications. This designation can also encompass efforts to ensure that organizations are abiding by both industry regulations and government legislation. Understanding ComplianceCompliance is a In finance, banking, investing, and insurance compliance refers to following the rules or orders set down by the government regulatory authority, either as providing a service or processing a transaction. Compliance concerning finance would also be a state of being following established guidelines or specifications. This designation can also encompass efforts to ensure that organizations are abiding by both industry regulations and government legislation. Understanding ComplianceCompliance is a Read this Term, an AI-based solution supporting compliance and risk management Risk Management One of the most common terms utilized by brokers, risk management refers to the practice of identifying potential risks in advance. Most commonly, this also involves the analysis of risk and the undertaking of precautionary steps to both mitigate and prevent for such risk.Such efforts are essential for brokers and venues in the finance industry, given the potential for fallout in the face of unforeseen events or crises. Given a more tightly regulated environment across nearly every asset class, One of the most common terms utilized by brokers, risk management refers to the practice of identifying potential risks in advance. Most commonly, this also involves the analysis of risk and the undertaking of precautionary steps to both mitigate and prevent for such risk.Such efforts are essential for brokers and venues in the finance industry, given the potential for fallout in the face of unforeseen events or crises. Given a more tightly regulated environment across nearly every asset class, Read this Term.

Freedom24 currently serves clients across the EU and EEA under its Cyprus Securities and Exchange Commission licence and the MiFID II framework.

Geneva Seen as Technology Integration Base

Evgenii Tiapkin, CEO of Freedom24, said Switzerland’s established financial sector was a factor in the company’s interest in the market. “Switzerland has long been a benchmark for private wealth management, institutional discipline, and work based on client trust,” he said.

Tiapkin said Geneva could provide a base for combining those capabilities with the group’s existing technology. “Geneva is a logical location to explore how these strengths can be combined with our technologies and operational experience in Europe,” he added.

As part of the assessment, Freedom24 said it plans to engage with Swiss financial, technology and scientific communities.

Any future operations would require the necessary regulatory authorisations. The company said it will provide further details as the market study progresses.