The regulator removes over 50 apps, including from Google Play, and suspends 1,600 websites.
Over 1,500 firms had their authorisations cancelled, a 20% rise from 2023.
The front of the FCA office in London
The Financial Conduct Authority used data and technology to
tackle unauthorized financial promotions, suspending or blocking over 1,600
websites and removing more than 50 apps from major platforms like Google Play
and the App Store. The regulator’s latest annual report outlines these actions
and other steps taken to address harm in the financial sector.
Rise in Financial Promotion Interventions
In 2024, the FCA intervened in almost 20,000 financial
promotions, ensuring they were amended or withdrawn—a significant increase from
fewer than 600 in 2021. It also cancelled the authorisations of over 1,500
firms, 20% more than in 2023 and more than triple the number in 2021.
“Our annual report shows how we’ve laid the strongest
possible foundation from which to implement our new strategy,” said Ashley
Alder, Chair of the FCA.
Our Annual Report sets out how we've used data and technology to crack down on harm in financial services.
— Financial Conduct Authority (@TheFCA) July 10, 2025
Targeting “Finfluencers” on Social Media
The regulator focused on social media enforcement, targeting
unauthorised “finfluencers.” It interviewed 20 individuals under caution and
issued 38 alerts regarding illegal promotions on social media platforms.
Nikhil Rathi, Chief Executive, noted the increased use of
data and technology to identify and address risks, highlighting key
achievements such as faster firm authorisations and changes to listing rules.
In a separate update, the FCA
received 1,131 whistleblowing reports between April 2024 and March 2025,
containing 2,684 distinct allegations. These reports led to direct action in
908 cases, including reviews and enforcement steps.
A growing number of allegations were tied to the Consumer
Duty, introduced in 2023, which has now replaced the “Treating Customers
Fairly” category. The most common issues reported included compliance breaches,
mis-selling, poor advice, and weak customer outcomes—highlighting the FCA’s
increased reliance on whistleblowing to inform supervisory actions.
The Financial Conduct Authority used data and technology to
tackle unauthorized financial promotions, suspending or blocking over 1,600
websites and removing more than 50 apps from major platforms like Google Play
and the App Store. The regulator’s latest annual report outlines these actions
and other steps taken to address harm in the financial sector.
Rise in Financial Promotion Interventions
In 2024, the FCA intervened in almost 20,000 financial
promotions, ensuring they were amended or withdrawn—a significant increase from
fewer than 600 in 2021. It also cancelled the authorisations of over 1,500
firms, 20% more than in 2023 and more than triple the number in 2021.
“Our annual report shows how we’ve laid the strongest
possible foundation from which to implement our new strategy,” said Ashley
Alder, Chair of the FCA.
Our Annual Report sets out how we've used data and technology to crack down on harm in financial services.
— Financial Conduct Authority (@TheFCA) July 10, 2025
Targeting “Finfluencers” on Social Media
The regulator focused on social media enforcement, targeting
unauthorised “finfluencers.” It interviewed 20 individuals under caution and
issued 38 alerts regarding illegal promotions on social media platforms.
Nikhil Rathi, Chief Executive, noted the increased use of
data and technology to identify and address risks, highlighting key
achievements such as faster firm authorisations and changes to listing rules.
In a separate update, the FCA
received 1,131 whistleblowing reports between April 2024 and March 2025,
containing 2,684 distinct allegations. These reports led to direct action in
908 cases, including reviews and enforcement steps.
A growing number of allegations were tied to the Consumer
Duty, introduced in 2023, which has now replaced the “Treating Customers
Fairly” category. The most common issues reported included compliance breaches,
mis-selling, poor advice, and weak customer outcomes—highlighting the FCA’s
increased reliance on whistleblowing to inform supervisory actions.
Tareq is a financial writer with 15 years of experience covering global markets. His work spans technical analysis, forex broker reviews, and market sentiment, with a focus on topics relevant to retail traders. He joined Finance Magnates in 2023.
At Finance Magnates, he serves as News Editor, covering retail forex and CFD brokers, cryptocurrency exchanges, fintech firms, and regulatory developments shaping the trading industry. He holds an Honours degree in Information Technology from Anfell College, London.
Education:
Honours degree Information Technology, Anfell College, London
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