The Polish brokerage targets four continents with the football star endorsement.
Campaign aims to “democratize” investing as competition intensifies for the Warsaw-listed fintech.
Polish
online brokerage XTB (WSE: XTB) has launched its largest marketing campaign to
date, featuring football legend Zlatan Ibrahimović across 13 markets spanning
four continents as the company pushes to expand its global investor base.
The move comes at a time when the domestic fintech market is seeing an increasingly fierce battle for every client. New foreign players are entering the fray, while local brokerage houses are aggressively cutting fees.
XTB Launches Largest
Global Campaign With Zlatan Ibrahimović Across 13 Markets
“Don’t just
make money. Let it work for you at XTB” is the slogan promoting the latest
campaign, which has so far officially launched in the Polish market.
“We are focusing on more emotionally driven
communication to change the way people perceive investing, making it a
fundamental aspect of our lives,” said Szymon
Szymański, Chief Growth Officer at XTB. “Today, investing is a necessity, and everyone should
consider putting their money to work for them, regardless of their initial
amount.”
The campaign, which began rolling out this week, targets Poland, the Czech Republic, Slovakia, Hungary, Romania, France, Germany, Portugal, Britain, Italy, Chile, the MENA region and Indonesia. Digital and social media advertisements featuring the Swedish striker will air first, followed by television and video-on-demand spots starting in October. Ibrahimović became the Polish fintech ambassador a year ago, in September 2024.
Did it win
over clients and shareholders? Hard to say. XTB’s stock has faced two days of
heavier selling, falling more than 5% in total and testing its August lows.
Today (Thursday) it is attempting a rebound, but the gain is modest at 0.3%,
bringing the price to PLN 72.4.
European Brokerage War
Heats Up
XTB's
marketing push comes as competition intensifies in the European retail
investment market. The Warsaw-based company, which serves 1.7 million clients
worldwide, has evolved from a FX trading company into a more comprehensive
investment app offering thousands of global instruments including stocks, ETFs,
CFDs and cryptocurrencies.
The timing
coincides with aggressive moves by competitors targeting Poland's growing
retail investor base. In September, mBank's brokerage arm slashed ETF trading
fees to zero percent, followed days later by a similar move from BOŚ brokerage.
Both promotions run through February 2026 and directly challenge XTB's
commission-free trading model, which applies to transactions under 100,000
euros monthly.
The fee war
reflects the explosive growth in Polish retirement investment accounts, with 61%
of new brokerage accounts in 2024 linked to IKE and IKZE retirement products
that XTB aggressively expanded into last year.
Meanwhile,
Robinhood secured a Lithuanian brokerage license this year, granting the
American app access to all EU markets. The company plans to offer
commission-free trading of tokenized stocks and eventually 24/7 trading
throughout the week.
German
digital bank Trade Republic has also entered Poland, offering flat 4-zloty fees
for stock, ETF and cryptocurrency trades regardless of transaction size.
“Many people wait until they have enough money to
start, but in fact, investing EUR 5 a day can go a long way. There is no wrong
time to start investing, and this message is central to our new campaign,” Szymański said.
The campaign will run through the end of 2025, with the largest costs hitting
XTB's fourth-quarter results.
The
brokerage's pivot reflects broader industry trends as retail investors
increasingly demand access to global markets, particularly US stocks, which have
delivered years of gains. XTB now offers educational materials, retirement
accounts and multi-currency payment capabilities alongside its core trading
platform.
The author also recommends other posts about CFD brokers:
Polish
online brokerage XTB (WSE: XTB) has launched its largest marketing campaign to
date, featuring football legend Zlatan Ibrahimović across 13 markets spanning
four continents as the company pushes to expand its global investor base.
The move comes at a time when the domestic fintech market is seeing an increasingly fierce battle for every client. New foreign players are entering the fray, while local brokerage houses are aggressively cutting fees.
XTB Launches Largest
Global Campaign With Zlatan Ibrahimović Across 13 Markets
“Don’t just
make money. Let it work for you at XTB” is the slogan promoting the latest
campaign, which has so far officially launched in the Polish market.
“We are focusing on more emotionally driven
communication to change the way people perceive investing, making it a
fundamental aspect of our lives,” said Szymon
Szymański, Chief Growth Officer at XTB. “Today, investing is a necessity, and everyone should
consider putting their money to work for them, regardless of their initial
amount.”
The campaign, which began rolling out this week, targets Poland, the Czech Republic, Slovakia, Hungary, Romania, France, Germany, Portugal, Britain, Italy, Chile, the MENA region and Indonesia. Digital and social media advertisements featuring the Swedish striker will air first, followed by television and video-on-demand spots starting in October. Ibrahimović became the Polish fintech ambassador a year ago, in September 2024.
Did it win
over clients and shareholders? Hard to say. XTB’s stock has faced two days of
heavier selling, falling more than 5% in total and testing its August lows.
Today (Thursday) it is attempting a rebound, but the gain is modest at 0.3%,
bringing the price to PLN 72.4.
European Brokerage War
Heats Up
XTB's
marketing push comes as competition intensifies in the European retail
investment market. The Warsaw-based company, which serves 1.7 million clients
worldwide, has evolved from a FX trading company into a more comprehensive
investment app offering thousands of global instruments including stocks, ETFs,
CFDs and cryptocurrencies.
The timing
coincides with aggressive moves by competitors targeting Poland's growing
retail investor base. In September, mBank's brokerage arm slashed ETF trading
fees to zero percent, followed days later by a similar move from BOŚ brokerage.
Both promotions run through February 2026 and directly challenge XTB's
commission-free trading model, which applies to transactions under 100,000
euros monthly.
The fee war
reflects the explosive growth in Polish retirement investment accounts, with 61%
of new brokerage accounts in 2024 linked to IKE and IKZE retirement products
that XTB aggressively expanded into last year.
Meanwhile,
Robinhood secured a Lithuanian brokerage license this year, granting the
American app access to all EU markets. The company plans to offer
commission-free trading of tokenized stocks and eventually 24/7 trading
throughout the week.
German
digital bank Trade Republic has also entered Poland, offering flat 4-zloty fees
for stock, ETF and cryptocurrency trades regardless of transaction size.
“Many people wait until they have enough money to
start, but in fact, investing EUR 5 a day can go a long way. There is no wrong
time to start investing, and this message is central to our new campaign,” Szymański said.
The campaign will run through the end of 2025, with the largest costs hitting
XTB's fourth-quarter results.
The
brokerage's pivot reflects broader industry trends as retail investors
increasingly demand access to global markets, particularly US stocks, which have
delivered years of gains. XTB now offers educational materials, retirement
accounts and multi-currency payment capabilities alongside its core trading
platform.
The author also recommends other posts about CFD brokers:
Damian's adventure with financial markets began at the Cracow University of Economics, where he obtained his MA in finance and accounting. Starting from the retail trader perspective, he collaborated with brokerage houses and financial portals in Poland as an independent editor and content manager. His adventure with Finance Magnates began in 2016, where he is working as a business intelligence analyst.
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
Exness CMO Alfonso Cardalda on Cape Town office launch, Africa growth, and marketing strategy
Exness CMO Alfonso Cardalda on Cape Town office launch, Africa growth, and marketing strategy
Exness is expanding its presence in Africa, and in this exclusive interview, CMO Alfonso Cardalda shares how.
Filmed during the grand opening of Exness’s new Cape Town office, Alfonso sits down with Andrea Badiola Mateos from Finance Magnates to discuss:
- Exness’s marketing approach in South Africa
- What makes their trading product stand out
- Customer retention vs. acquisition strategies
- The role of local influencers
- Managing growth across emerging markets
👉 Watch the full interview for fundamental insights into the future of trading in Africa.
#Exness #Forex #Trading #SouthAfrica #CapeTown #Finance #FinanceMagnates
Exness is expanding its presence in Africa, and in this exclusive interview, CMO Alfonso Cardalda shares how.
Filmed during the grand opening of Exness’s new Cape Town office, Alfonso sits down with Andrea Badiola Mateos from Finance Magnates to discuss:
- Exness’s marketing approach in South Africa
- What makes their trading product stand out
- Customer retention vs. acquisition strategies
- The role of local influencers
- Managing growth across emerging markets
👉 Watch the full interview for fundamental insights into the future of trading in Africa.
#Exness #Forex #Trading #SouthAfrica #CapeTown #Finance #FinanceMagnates
How does the Finance Magnates newsroom handle sensitive updates that may affect a brand?
How does the Finance Magnates newsroom handle sensitive updates that may affect a brand?
Yam Yehoshua, Editor-in-Chief at Finance Magnates, explains the approach: reaching out before publication, hearing all sides, and making careful, case-by-case decisions with balance and responsibility.
⚖ Balanced reporting
📞 Right of response
📰 Responsible journalism
#FinanceMagnates #FinancialJournalism #ResponsibleReporting #FinanceNews #EditorialStandards
Yam Yehoshua, Editor-in-Chief at Finance Magnates, explains the approach: reaching out before publication, hearing all sides, and making careful, case-by-case decisions with balance and responsibility.
⚖ Balanced reporting
📞 Right of response
📰 Responsible journalism
#FinanceMagnates #FinancialJournalism #ResponsibleReporting #FinanceNews #EditorialStandards
Executive Interview | Kieran Duff | Head of UK Growth & Business Development, Darwinex | FMLS:25
Executive Interview | Kieran Duff | Head of UK Growth & Business Development, Darwinex | FMLS:25
Here is our conversation with Kieran Duff, who brings a rare dual view of the market as both a broker and a trader at Darwinex.
We begin with his take on the Summit and then turn to broker growth. Kieran shares one quick, practical tip brokers can use right now to improve performance. We also cover the rising spotlight on prop trading and whether it is good or bad for the trading industry.
Kieran explains where Darwinex sits on the CFDs-broker-meets-funding spectrum, and how the model differs from the typical setups seen across the market.
We finish with a look at how he uses AI in his daily workflow — both inside the brokerage and in his own trading.
Here is our conversation with Kieran Duff, who brings a rare dual view of the market as both a broker and a trader at Darwinex.
We begin with his take on the Summit and then turn to broker growth. Kieran shares one quick, practical tip brokers can use right now to improve performance. We also cover the rising spotlight on prop trading and whether it is good or bad for the trading industry.
Kieran explains where Darwinex sits on the CFDs-broker-meets-funding spectrum, and how the model differs from the typical setups seen across the market.
We finish with a look at how he uses AI in his daily workflow — both inside the brokerage and in his own trading.
Why does trust matter in financial news? #TrustedNews #FinanceNews #CapitalMarkets
Why does trust matter in financial news? #TrustedNews #FinanceNews #CapitalMarkets
According to Yam Yehoshua, Editor-in-Chief at Finance Magnates, in a world flooded with information, the difference lies in rigorous cross-checking, human scrutiny, and a commitment to publishing only factual, trustworthy reporting.
📰 Verified reporting
🔎 Human-led scrutiny
✅ Facts over noise
According to Yam Yehoshua, Editor-in-Chief at Finance Magnates, in a world flooded with information, the difference lies in rigorous cross-checking, human scrutiny, and a commitment to publishing only factual, trustworthy reporting.
📰 Verified reporting
🔎 Human-led scrutiny
✅ Facts over noise
