Saxo is launching a premium service tier in Singapore aimed at accredited investors and active traders, the company said today (Wednesday), deepening its push into a market that has become the operational anchor for its Asia-Pacific business.

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Saxo Targets Singapore's Accredited Investors

The new offering, branded Saxo Elite, gives eligible clients a personal relationship manager, direct access to the firm's trading desk and in-house strategists, and a pricing structure tied to how actively they trade, the company said.

Recently, eToro also expanded its premium services by launching the Platinum+ subscription tier.

Eligibility is gated by trading activity and broader relationship criteria, with thresholds Saxo has not disclosed publicly.

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The tier will sit on top of Saxo's existing platform rather than replace it, the firm said. Qualifying customers keep access to the same digital tools available to general retail clients, while gaining what Saxo describes as a higher-touch service layer.

The Danish broker has been adding products in Singapore steadily, having introduced standalone margin accounts for the local market in December 2025 and rolled out fractional shares the prior June.

Service Push Targets the Top End of the Client Base

Mahesh Sethuraman, Saxo's Singapore CEO, framed the launch as a response to changing demands among the city-state's wealthier clients.

“Singapore is one of Saxo’s most sophisticated and active markets, particularly among accredited investors and professional traders who operate at greater scale and complexity, he added.”

According to the company, "trust, resilience and having the right platform and partner are critical" for clients trading at scale. home

The pitch leans on service rather than product breadth, an area where Saxo's multi-asset Multi-Asset Composed of varying asset classes, multi-asset is a blanket designation combining different classes such bonds, equities, cash equivalents, fixed income, and alternative investments.When compared to traditional balanced funds, multi-asset solutions differ because they target specific investment outcomes. This includes outcomes such as return above inflation as opposed to gauging performance against standardized benchmarks.Given the composition of multi-asset classes, they need to be dynamically Composed of varying asset classes, multi-asset is a blanket designation combining different classes such bonds, equities, cash equivalents, fixed income, and alternative investments.When compared to traditional balanced funds, multi-asset solutions differ because they target specific investment outcomes. This includes outcomes such as return above inflation as opposed to gauging performance against standardized benchmarks.Given the composition of multi-asset classes, they need to be dynamically Read this Term platform already covers stocks, bonds, ETFs, options, futures, FX and crypto.

Saxo did not disclose how many of its Singapore clients would qualify for Elite, nor did it share fee details for the activity-linked pricing.

Singapore Becomes Saxo's APAC Anchor

Saxo Elite fits a pattern of escalating commitment to the city-state that began after the broker closed its offices in Hong Kong and Shanghai in 2024, citing geopolitical shifts. Saxo had reported a roughly $4.3 million loss from its Hong Kong unit in 2023.

Since then, the broker has used Singapore as the operational center of its APAC business.

In January, Trust Bank Singapore launched US fractional stock trading on Saxo's infrastructure, giving the Danish firm distribution into a digital bank backed by Standard Chartered and FairPrice.

At the group level, Saxo posted H1 2025 net profit of EUR 73 million, up 18% year over year, with global client assets reaching a record EUR 118 billion across 1.4 million clients.

Swiss private bank J. Safra Sarasin agreed last year to acquire roughly 70% of Saxo, with founder and CEO Kim Fournais retaining his 28% stake.

Brokers Race for Premium Clients in a Shrinking Singapore Market

Saxo Elite arrives in a Singapore market that brokers are increasingly fighting over from the high end.

Earlier on Wednesday, CMC Markets consolidated its Singapore corporate structure, merging its stockbroking entity with its CFD unit ahead of a multi-asset platform launch in the city-state in the coming months.

“Simplifying our local structure clears the way for a platform that brings trading and investing together: something this market has been waiting for,” said Christopher Forbes, Head of Asia and the Middle East at CMC Markets.

IG Group, the long-time CFD market leader in Singapore, is similarly pushing a multi-asset expansion under new local CEO Gavin Chia, adding stocks and ETFs across markets including the US, UK, Hong Kong and Japan.

Interactive Brokers, meanwhile, launched its IBKR Lite zero-commission service for Singapore clients in August 2025, while Forex.com owner StoneX entered the market in May 2025 and Capital.com is pursuing an MAS license.

The premium pivot has a structural backdrop. Singapore's online trading Online Trading Online trading represents the trading of fiat currencies, digital currencies, commodities, stocks and indices, where traders and investors intend to make a profit, via the purchase or sale of the aforementioned products. This is done through an electronic network, made accessible by brokers in the form of an online trading platform or hub.Online trading continues to see a rapid growth year on year, due to a number of reasons. Firstly, the number of brokers offering their services, with more mone Online trading represents the trading of fiat currencies, digital currencies, commodities, stocks and indices, where traders and investors intend to make a profit, via the purchase or sale of the aforementioned products. This is done through an electronic network, made accessible by brokers in the form of an online trading platform or hub.Online trading continues to see a rapid growth year on year, due to a number of reasons. Firstly, the number of brokers offering their services, with more mone Read this Term population shrank to roughly 248,000 active investors last year, a third consecutive annual decline, according to Investment Trends research.

The Monetary Authority of Singapore caps retail FX leverage at 20:1, but accredited investors, those with at least S$2 million in personal assets, S$1 million in cash, or annual income of S$300,000, can access higher leverage and a broader product set.

That makes the segment the most contested customer category in the market and the natural target for Saxo's new tier.