Saxo Bank Launches User-Friendly SaxoInvestor Platform

SaxoInvestor is now available for the multi-asset broker’s clients based in Denmark.

Saxo Bank, a multi-asset brokerage, announced this Wednesday that it has launched SaxoInvestor – a user-friendly and simpler investment platform that is tailored to its growing segment of investors.

SaxoInvestor allows investors to build long-term portfolios across stocks, bonds, mutual funds, ETFs, and SaxoSelect portfolios.

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Built on the same technology as Saxo Bank’s other platforms such as SaxoTraderGO and SaxoTraderPRO, SaxoInvestor has a simpler interface. This is so it can cater better to the needs of the typical investor, the statement said.

Saxo Bank CEO Kim Fournais
Kim Fournais

Commenting on the launch of SaxoInvestor Kim Fournais, the CEO & founder, said: “the opportunities for investors have for too long been constrained by limited access to international stocks, high and opaque prices and outdated technology.

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“With SaxoInvestor, we make it much simpler to build a diversified portfolio across markets and offer high quality inspiration on the major investment themes that shape the future of this world.”

International roll-out of SaxoInvestor planned for Q1 2019

Today, SaxoInvestor is now available for the broker’s clients based in Denmark with the firm planning to roll out the product internationally by the first quarter of 2019. In addition, from now on, SaxoInvestor will be a key part of the Group’s white label and partner offering across markets. This is because the platform has been designed to be both flexible and customizable, Saxo Bank said.

So how does the platform work? According to the statement, the investment platform gives access solely to cash products. The main selling point for SaxoInvester is that it is equipped with a new feature called “investment themes” which cover several long-term investment trends such as robotics, electric vehicles, ESG, and cybersecurity.

“The investor segment is among the fastest growing. And by leveraging our state-of-the-art technology and access to global capital markets, we deliver a product perfectly tailored to the investor with a longer investment horizon. For this segment it is paramount to not only diversify across markets and asset classes but to do so at low costs,” Fournais added.

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