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Mitrade Partners Argentine Football Association in Asia Push

Tuesday, 22/07/2025 | 06:41 GMT by Damian Chmiel
  • Melbourne-based trading platform capitalizes on Messi-fueled football craze across the APAC region.
  • Binance and PU Prime have also partnered with Argentine football in recent years.
Leo Messi during FIFA World Cup
Leo Messi during FIFA World Cup

Australian trading platform Mitrade has signed on as the official regional CFD sponsor for Argentina's national football team, betting on the World Cup champions' popularity across Southeast Asia and Australia to expand its user base.

Mitrade Teams Up with Argentine Football Association

The Melbourne-founded company announced the partnership today (Tuesday), calling it part of their “Rise with Champions” campaign. Argentina's national team jerseys are outselling those of traditional football giants throughout the region, according to the company.

Kevin Lai, Mitrade's vice president, drew parallels between football strategy and trading. “Football, like financial markets, requires analytical thinking, quick decision-making and strategic insight, qualities that resonate strongly with the mindset of our users across Southeast Asia and Australia,” he said.

The Argentine Football Association (AFA) has been building ties across Asia-Pacific since Lionel Messi led the team to World Cup victory. A friendly match in Jakarta sold out with 60,000 fans attending, while Australian supporters have shown growing interest in the team, particularly around Messi.

Argentine Football Embraces Financial Partnerships

This is not the first time Argentina’s national football team has partnered with a firm from the retail trading sector. In 2022, the cryptocurrency exchange Binance signed a five-year agreement with the AFA. In 2023, XTrend, a CySEC-regulated broker, became a regional fintech sponsor of Lionel Messi and his teammates.

Earlier this year, digital asset platform XBO.com joined as a partner of the AFA, followed shortly by online trading platform PU Prime, whose official signing ceremony occurred several months later.

As for Mitrade, the company secured Lloyd’s backing for a $1 million additional trader protection plan at the start of 2025, following in the footsteps of other brokers offering similar solutions, including ATFX and VT Markets.

Australian trading platform Mitrade has signed on as the official regional CFD sponsor for Argentina's national football team, betting on the World Cup champions' popularity across Southeast Asia and Australia to expand its user base.

Mitrade Teams Up with Argentine Football Association

The Melbourne-founded company announced the partnership today (Tuesday), calling it part of their “Rise with Champions” campaign. Argentina's national team jerseys are outselling those of traditional football giants throughout the region, according to the company.

Kevin Lai, Mitrade's vice president, drew parallels between football strategy and trading. “Football, like financial markets, requires analytical thinking, quick decision-making and strategic insight, qualities that resonate strongly with the mindset of our users across Southeast Asia and Australia,” he said.

The Argentine Football Association (AFA) has been building ties across Asia-Pacific since Lionel Messi led the team to World Cup victory. A friendly match in Jakarta sold out with 60,000 fans attending, while Australian supporters have shown growing interest in the team, particularly around Messi.

Argentine Football Embraces Financial Partnerships

This is not the first time Argentina’s national football team has partnered with a firm from the retail trading sector. In 2022, the cryptocurrency exchange Binance signed a five-year agreement with the AFA. In 2023, XTrend, a CySEC-regulated broker, became a regional fintech sponsor of Lionel Messi and his teammates.

Earlier this year, digital asset platform XBO.com joined as a partner of the AFA, followed shortly by online trading platform PU Prime, whose official signing ceremony occurred several months later.

As for Mitrade, the company secured Lloyd’s backing for a $1 million additional trader protection plan at the start of 2025, following in the footsteps of other brokers offering similar solutions, including ATFX and VT Markets.

Topics
Argentina
football
Mitrade
About the Author: Damian Chmiel
Damian Chmiel
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About the Author: Damian Chmiel
Damian's adventure with financial markets began at the Cracow University of Economics, where he obtained his MA in finance and accounting. Starting from the retail trader perspective, he collaborated with brokerage houses and financial portals in Poland as an independent editor and content manager. His adventure with Finance Magnates began in 2016, where he is working as a business intelligence analyst.
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    Mind The Gap: Can Retail Investors Save the UK Stock Market?

    As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task. Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint: -Are they happy with the Leeds Reform, in principle and in practice? -Is it the government’s job to affect the ‘saver’ mentality? Is it doing well? -What can brokers and fintechs do to spur UK investment? -How can the FCA balance greater flexibility with consumer protection? Speakers: -Adam Button, Chief Currency Analyst at investingLive -Nicola Higgs, Partner at Latham & Watkins -Dan Lane, Investment Content Lead at Robinhood UK -Jack Crone, PR & Public Affairs Lead at IG -David Belle, Founder at Fink Money #fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance Connect with us at: 🔗 LinkedIn: / financemagnates-events 👍 Facebook: / financemagnatesevents 📸 Instagram: / fmevents_official 🐦 Twitter: / f_m_events 🎥 TikTok: / fmevents_official

    As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task. Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint: -Are they happy with the Leeds Reform, in principle and in practice? -Is it the government’s job to affect the ‘saver’ mentality? Is it doing well? -What can brokers and fintechs do to spur UK investment? -How can the FCA balance greater flexibility with consumer protection? Speakers: -Adam Button, Chief Currency Analyst at investingLive -Nicola Higgs, Partner at Latham & Watkins -Dan Lane, Investment Content Lead at Robinhood UK -Jack Crone, PR & Public Affairs Lead at IG -David Belle, Founder at Fink Money #fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance Connect with us at: 🔗 LinkedIn: / financemagnates-events 👍 Facebook: / financemagnatesevents 📸 Instagram: / fmevents_official 🐦 Twitter: / f_m_events 🎥 TikTok: / fmevents_official

    As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task. Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint: -Are they happy with the Leeds Reform, in principle and in practice? -Is it the government’s job to affect the ‘saver’ mentality? Is it doing well? -What can brokers and fintechs do to spur UK investment? -How can the FCA balance greater flexibility with consumer protection? Speakers: -Adam Button, Chief Currency Analyst at investingLive -Nicola Higgs, Partner at Latham & Watkins -Dan Lane, Investment Content Lead at Robinhood UK -Jack Crone, PR & Public Affairs Lead at IG -David Belle, Founder at Fink Money #fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance Connect with us at: 🔗 LinkedIn: / financemagnates-events 👍 Facebook: / financemagnatesevents 📸 Instagram: / fmevents_official 🐦 Twitter: / f_m_events 🎥 TikTok: / fmevents_official

    As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task. Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint: -Are they happy with the Leeds Reform, in principle and in practice? -Is it the government’s job to affect the ‘saver’ mentality? Is it doing well? -What can brokers and fintechs do to spur UK investment? -How can the FCA balance greater flexibility with consumer protection? Speakers: -Adam Button, Chief Currency Analyst at investingLive -Nicola Higgs, Partner at Latham & Watkins -Dan Lane, Investment Content Lead at Robinhood UK -Jack Crone, PR & Public Affairs Lead at IG -David Belle, Founder at Fink Money #fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance Connect with us at: 🔗 LinkedIn: / financemagnates-events 👍 Facebook: / financemagnatesevents 📸 Instagram: / fmevents_official 🐦 Twitter: / f_m_events 🎥 TikTok: / fmevents_official

    As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task. Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint: -Are they happy with the Leeds Reform, in principle and in practice? -Is it the government’s job to affect the ‘saver’ mentality? Is it doing well? -What can brokers and fintechs do to spur UK investment? -How can the FCA balance greater flexibility with consumer protection? Speakers: -Adam Button, Chief Currency Analyst at investingLive -Nicola Higgs, Partner at Latham & Watkins -Dan Lane, Investment Content Lead at Robinhood UK -Jack Crone, PR & Public Affairs Lead at IG -David Belle, Founder at Fink Money #fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance Connect with us at: 🔗 LinkedIn: / financemagnates-events 👍 Facebook: / financemagnatesevents 📸 Instagram: / fmevents_official 🐦 Twitter: / f_m_events 🎥 TikTok: / fmevents_official

    As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task. Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint: -Are they happy with the Leeds Reform, in principle and in practice? -Is it the government’s job to affect the ‘saver’ mentality? Is it doing well? -What can brokers and fintechs do to spur UK investment? -How can the FCA balance greater flexibility with consumer protection? Speakers: -Adam Button, Chief Currency Analyst at investingLive -Nicola Higgs, Partner at Latham & Watkins -Dan Lane, Investment Content Lead at Robinhood UK -Jack Crone, PR & Public Affairs Lead at IG -David Belle, Founder at Fink Money #fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance Connect with us at: 🔗 LinkedIn: / financemagnates-events 👍 Facebook: / financemagnatesevents 📸 Instagram: / fmevents_official 🐦 Twitter: / f_m_events 🎥 TikTok: / fmevents_official
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