Markets.com Rebrands Their Site – Pushing Social Trading
Markets.com has just rebranded its site and appears to have gone ‘all in’ with social trading and the Sirix trading
Markets.com has just rebranded its site and appears to have gone ‘all in’ with social trading and the Sirix trading platform from Leverate. We got a small preview of the new look with its TopOption binary brand launch last month, but they are moving the look across the board. As a competitor to both eToro and AVAFX in many of the same regions and distribution channels, the current facelift is aimed at strengthening their offerings versus those rivals. On the updated site, copy/social trading comprises two of the first four images on their home page slideshow, with one looking seemingly similar to eToro. (in defense, this look has become commonplace among social targeting websites, so the look isn’t exclusive to eToro, but worth comparing).
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Beyond the move to focus on social trading, Markets.com has moved the Sirix Trading Platform above its MetaTrader, with the platform being showcased on the home page. The Sirix Trader is Leverate’s flagship cross platform trading system which provides brokers with a web and mobile solution. Working with the Sirix foundation, Leverate has embedded social trading on the platform as well as other third party programs for brokers to implement. We’ve written in the past of how brokers are using MT4 as their base trading server while then launching plugins to enhance the platform and or connecting third party web/mobile interfaces. However, this is first time a major broker has decided to put its full emphasis on the eco-system running on top of the MT4 platform. In addition, several other smaller brokers that work with Leverate have told Forex Magnates that the Sirix social product is expected to be a core part of their future business and focus.
The move to promote social trading is also another trend occurring within in the retail forex industry. At this point, most brokers are either product driven or affiliate/partnership driven. For those with partnerships composing a large percentage of their business, copy/social trading is becoming more heavily promoted. This is due to the ease that it provides IB’s and affiliates to stimulate their clients to trade. Rather than needing to educate customers about trading, explaining the elements of copy trading is generally an easier sell. As such, more affiliates are demanding a competent copy trading solution from brokers. With a fully developed partnership and white label business that includes regional offices around the world, the focus on copy trading would seemingly make sense for Markets.com.
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I noticed this move the other day, I actually preferred the look of the previous Markets.com website. As far I can tell the range of platforms hasn’t changed at all from the last time I took a look, it just appears that they have shifted the emphasis onto the SocialTrading side of things. As a Markets.com affiliate I checked the affiliate marketing tools and nothing of yet has been changed to the new branding. I checked out the other Safecap Investment sites the other day and it appears that Markets.com is the only one which has made this switch to… Read more »
I noticed this move the other day, I actually preferred the look of the previous Markets.com website. As far I can tell the range of platforms hasn’t changed at all from the last time I took a look, it just appears that they have shifted the emphasis onto the SocialTrading side of things. As a Markets.com affiliate I checked the affiliate marketing tools and nothing of yet has been changed to the new branding. I checked out the other Safecap Investment sites the other day and it appears that Markets.com is the only one which has made this switch to… Read more »
You know what that might be closer to the truth than the Big Scam theory on this case. Some inside info seems to point to a liquidity provider DMCC perhaps having its panties pulled down.
You know what that might be closer to the truth than the Big Scam theory on this case. Some inside info seems to point to a liquidity provider DMCC perhaps having its panties pulled down.
Thank you for noticing the copycat practices of others, we find it flattering that other companies like what we do so much. I remember when we brainstormed and invented the term copy trading, and it is great to see more and more partners are asking for it. We see social investing is becoming a truly disruptive force in global investing, and that by building awesome products a huge network of people can cooperate together to beat the markets. With more than 130k active users in our community every month, we see how the social interaction between people creates new investing… Read more »
Thank you for noticing the copycat practices of others, we find it flattering that other companies like what we do so much. I remember when we brainstormed and invented the term copy trading, and it is great to see more and more partners are asking for it. We see social investing is becoming a truly disruptive force in global investing, and that by building awesome products a huge network of people can cooperate together to beat the markets. With more than 130k active users in our community every month, we see how the social interaction between people creates new investing… Read more »
That’s what we call copycat trading. 😉
Wouldn’t bank on it. The overall trend is still looking downward and fundamentally, Litecoin is going through an identity crisis.
Wouldn’t bank on it. The overall trend is still looking downward and fundamentally, Litecoin is going through an identity crisis.
That’s what we call copycat trading. 😉
@Yoni – do you guys have stats of manual vs copy trader performance?
@Yoni – do you guys have stats of manual vs copy trader performance?
I hear 3 plus million
I hear 3 plus million
Hi Ron,
We indeed have a LOT of data on copy trading vs manual trading, we even have a beta data api that lets academic researchers and partners analyze the data to find out cool stuff like MIT found that social trading can be sustainable :
yoniassia.com/mit-research-shows-that-etoro-can-beat-the-market-with-social-trading/
We will send you some data today, and invite forex magnates to look at our beta data api’s,
Thanks,
Yoni
yep nothing new but this time NFA didn’t just fine the IB but also the broker, NFA is sending a message here which i finally can relate to…
yep nothing new but this time NFA didn’t just fine the IB but also the broker, NFA is sending a message here which i finally can relate to…
Hi Ron,
We indeed have a LOT of data on copy trading vs manual trading, we even have a beta data api that lets academic researchers and partners analyze the data to find out cool stuff like MIT found that social trading can be sustainable :
yoniassia.com/mit-research-shows-that-etoro-can-beat-the-market-with-social-trading/
We will send you some data today, and invite forex magnates to look at our beta data api’s,
Thanks,
Yoni