Leverate becomes the first technology provider to offer independent forex social trading platform to brokers. Unlike independent social platform providers Leverate delivers a standalone and fully branded platform which is already integrated into the MT4 trading platform. Some social platform providers offer white labels which need to be integrated into the broker’s existing platforms (fxjunction), are semi-branded (tradeo, fxstat) or cannot be branded at all (currensee).
There’s been an interesting ‘volatility’ in the social forex arena lately: up until a year ago we’ve witnessed a lot of hype surrounding ‘social’ trading, then it quieted down for some time but then the interest was reignited on news that eToro, Currensee and TradeO all raised substantial warchests to try and revolutionize the market.
Steep increase in number of brokers led to hyper competitiveness in the market and caused forex brokers to start looking for ways to diversify and provide added value tools to traders thus prolonging their Life Time Value (LTV). Many of them were looking for a solution ‘like eToro’s’ – which indeed has a very attractive GUI. Now they are able to seamlessly launch such a network through Leverate’s solution which is branded as Sirix Trader. markets.com is going to be the first to go live with this solution and we will follow up this launch to gauge interest from traders and brokers.
Leverate today launched SirixTM, an evolution in retail trading that features built-in sophisticated social trading capabilities. Sirix is a comprehensive and fully-branded trader designed from the ground up for brokerages. Markets.com will be the first brokerage to launch Sirix.
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“Sirix answers to the new social trading paradigm,” says Co-CEO Ran Strauss. “Social trading is a must-have feature for every brokerage. Although still in its inception, social trading will only continue to grow rapidly— eventually rendering those brokerages that lack social features obsolete.”
Sirix brings the social trading revolution to brokerages everywhere. An intrinsic part of the Sirix trading environment, social trading is an invaluable marketing tool for brokerages and provides great opportunities for traders. Traders may follow and copy other users and learn from more experienced traders. Sirix social engages traders and increases conversion and brand loyalty to the brokerages. Leverate is pre-releasing Sirix Social with key introductory features. Full social functionality will soon be available following community growth.
The robust Sirix retail trading software is available on web, mobile and tablet platforms. Sirix is fully integrated with each broker’s trading platform (MT4), brokerage website, CRM and additional backend systems. All trading platforms are streamlined and fully synchronized, resulting in zero latency. Sirix is userfriendly and features a shared wallet and unified login details across all platforms: one username and one password.
Sirix Web requires no download or installation and is not affected by firewall blocking. Compatible with every popular browser, including Macintosh Safari, Sirix Web’s cross-platform compatibility increases lead conversion and total volumes traded. Sirix for mobile and tablet are available on both natively on Apple and Android, as well as in a mobile browser on any HTML5-compatible device.
Sirix is an integral component of LXSuite, Leverate’s complete package of private label brokerage solutions. Leverate also offers Sirix as a standalone product. Sirix is fully branded according to each broker’s look and feel, complete with logo, colours and other customization.