GO Markets UK Rebrands to INFINOX

GO Markets UK Trading Ltd is changing its name to INFINOX CAPITAL LTD. The new brand of the company represents its first step into developing its own proprietary brand after years of partnerships.

The brand name change will take effect from the 18th of July. The new brand is aiming to maintain the high quality of the offering with even more focus on important trading tools, education and customer service.

GO Markets UK has been around since 2009, when the owner of the company operating it, Robert Berkeley, signed a deal to use the brand name VantageFX. The firm had its own Financial Conduct Authority (FCA) license and licensed the brand from Australian firm Vantage FX Pty Ltd, allowing it to operate in the United Kingdom and across the European Union.

After some time, in 2014, the firm decided to change the brand partnership to GO Markets.

The company will continue its existing partnerships with Liquidity Liquidity The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent Read this Term, technology providers and introducing brokers.

Commenting in an official announcement, the CEO of INFINOX, Robert Berkeley, said: “This new brand will allow us to differentiate our personal, high technology approach to doing business in the marketplace. This exciting new direction will allow us to communicate more efficiently with the FX marketplace, based on our one-to-one personalised approach for clients and IBs globally.”

“INFINOX builds on the key investments we continue to make in our global trading infrastructure, delivering blistering execution-only trading performance, a rich set of Analytics Analytics Analytics may be defined as the detection, analysis, and relay of consequential patterns in data. Analytics also seeks to explain or accurately reflect the relationship between data and effective decision making. In the trading space, analytics are applied in a predictive manner in an attempt to more accurately forecast the price. This predictive model of analytics generally involves the analysis of historical price patterns that are used in an attempt to determine certain price outcomes. Analyt Analytics may be defined as the detection, analysis, and relay of consequential patterns in data. Analytics also seeks to explain or accurately reflect the relationship between data and effective decision making. In the trading space, analytics are applied in a predictive manner in an attempt to more accurately forecast the price. This predictive model of analytics generally involves the analysis of historical price patterns that are used in an attempt to determine certain price outcomes. Analyt Read this Term and services for EAs - that all directly benefit clients. Personalising and empowering our clients trading is at the heart of what we do,” Berkley concluded.