The online margin trading industry has much evolved from its roots of only offering FX pairs, and more and more firms are rebranding in order to reflect this change. Today it was officially announced that the online brokerage easyForex, founded in 2003 and operating in 160 countries, has from December 1st 2015 adopted the name easyMarkets.
Nikos Antoniades, CEO easyMarkets, commented on the announcement saying: “To maintain an edge over competitors you must continually evolve. To retain customer loyalty you must listen and implement. As industry pioneers we are excited to set the next benchmark in online trading. We therefore proudly introduce our new website and trading platform easyMarkets.“
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Boasting about tons of new trader-centric features, the firm says the new easyMarkets is the product of years of research and development plus valuable trader feedback. The firm’s organizational structure has not changed in any way as a result of the rebranding and it maintains the same employees, leadership, regulation and global presence as before, according to the announcement.
If you want to learn more about the new trading instruments that online brokers are adopting make sure to visit the 2016 Asia iFX Expo, which will be held next week in Hong Kong. In the last panel of the event, “Going Beyond Forex”, you can learn about the future of diversification (using CFDs, Indices, Commodities, Metals, Rates, ETFs, Bonds, Equities and more) from experts on different asset classes.