The fintech partners with football legend, coinciding with the company's 20th anniversary and logo refresh.
The partnership includes a multi-country media campaign, Finance Magnates has learned.
Zlatan Ibrahimović becomes XTB's ambassador
Following
last year's addition of legendary goalkeeper Iker Casillas to its ambassador
team, XTB has another surprise for football fans. This time, the publicly
traded Polish fintech has partnered with one of the most colorful figures in
the sports world, Zlatan Ibrahimović, Finance Magnates has learned
exclusively.
Zlatan Ibrahimovic Becomes
XTB Brand Ambassador
XTB is
launching a new media campaign featuring Zlatan Ibrahimović as its ambassador.
This coincides with the fintech's 20th-anniversary celebrations and the
unveiling of a refreshed logo. Ibrahimović, one of the most charismatic football
players of the last generation with over 120 million social media followers, stood
out with his unique goals and even more original ways of being.
Although
Zlatan is no longer active on the field, he works near the football pitch and
is also an entrepreneur. As XTB's ambassador, he will focus on promoting the
brand in 14 countries across various regions worldwide. The campaign will
include both offline and digital activities, featuring a television campaign
set to launch this fall in Poland, the Czech Republic, Slovakia, Romania, and
Portugal.
Omar Arnaout, the CEO of XTB
“Zlatan's
charisma, discipline, and energy perfectly align with XTB's essence, and I am
thrilled to have him join XTB as our new global brand ambassador,” Omar
Arnaout, CEO of XTB, commented for Finance Magnates. “Zlatan has
grown to be one of the best players in the world through hard work and
devotion, and it is a similar journey that we have gone through over the last
20 years. We are truly excited about this partnership and we are sure that it
will help us elevate our brand to a different level.”
This isn't
XTB's first collaboration with a high-profile athlete. Last year, famous
Spanish goalkeeper Iker Casillas joined the ambassador roster, while the year
before, popular boxer and MMA fighter Conor McGregor came on board.
XTB CEO on the Company's
20-Year Journey
In
connection with XTB's 20th anniversary, Finance Magnates interviewed CEO
Omar Arnaout about the company's plans and achievements. When asked about
upcoming innovations this year, Arnaout mentioned ongoing work on “new
products for our clients, namely retirement accounts: IKE in Poland and ISA in
the United Kingdom, and a virtual wallet with a multi-currency card.
Additionally, we plan to refresh the design of the mobile app's interface later
this year.”
Asked about
the most important moment in XTB's development history, Arnaout cited 2013,
when the company's first proprietary trading platform, xStation 3, debuted.
“This enabled us to develop our own technology tailored to our business
strategy. Over the years, we've continued along this path, and today XTB is one
of the leading fintech companies in Europe with technology paving the way for
further dynamic growth,” he commented.
XTB’s CEO
added that two decades of operation and the new ambassador partnership were
also perfect opportunities to refresh the logo “to make it more modern and
align it with our evolving business model, which is shifting towards a
universal financial management app.”
Finance
Magnates also
inquired whether XTB plans to join the increasingly popular trend of developing
towards pro trading, as other CFD brokers have done. Arnaout admitted that the
company doesn't currently plan such a move but is preparing “more
innovations for clients in 2025.”
Following
last year's addition of legendary goalkeeper Iker Casillas to its ambassador
team, XTB has another surprise for football fans. This time, the publicly
traded Polish fintech has partnered with one of the most colorful figures in
the sports world, Zlatan Ibrahimović, Finance Magnates has learned
exclusively.
Zlatan Ibrahimovic Becomes
XTB Brand Ambassador
XTB is
launching a new media campaign featuring Zlatan Ibrahimović as its ambassador.
This coincides with the fintech's 20th-anniversary celebrations and the
unveiling of a refreshed logo. Ibrahimović, one of the most charismatic football
players of the last generation with over 120 million social media followers, stood
out with his unique goals and even more original ways of being.
Although
Zlatan is no longer active on the field, he works near the football pitch and
is also an entrepreneur. As XTB's ambassador, he will focus on promoting the
brand in 14 countries across various regions worldwide. The campaign will
include both offline and digital activities, featuring a television campaign
set to launch this fall in Poland, the Czech Republic, Slovakia, Romania, and
Portugal.
Omar Arnaout, the CEO of XTB
“Zlatan's
charisma, discipline, and energy perfectly align with XTB's essence, and I am
thrilled to have him join XTB as our new global brand ambassador,” Omar
Arnaout, CEO of XTB, commented for Finance Magnates. “Zlatan has
grown to be one of the best players in the world through hard work and
devotion, and it is a similar journey that we have gone through over the last
20 years. We are truly excited about this partnership and we are sure that it
will help us elevate our brand to a different level.”
This isn't
XTB's first collaboration with a high-profile athlete. Last year, famous
Spanish goalkeeper Iker Casillas joined the ambassador roster, while the year
before, popular boxer and MMA fighter Conor McGregor came on board.
XTB CEO on the Company's
20-Year Journey
In
connection with XTB's 20th anniversary, Finance Magnates interviewed CEO
Omar Arnaout about the company's plans and achievements. When asked about
upcoming innovations this year, Arnaout mentioned ongoing work on “new
products for our clients, namely retirement accounts: IKE in Poland and ISA in
the United Kingdom, and a virtual wallet with a multi-currency card.
Additionally, we plan to refresh the design of the mobile app's interface later
this year.”
Asked about
the most important moment in XTB's development history, Arnaout cited 2013,
when the company's first proprietary trading platform, xStation 3, debuted.
“This enabled us to develop our own technology tailored to our business
strategy. Over the years, we've continued along this path, and today XTB is one
of the leading fintech companies in Europe with technology paving the way for
further dynamic growth,” he commented.
XTB’s CEO
added that two decades of operation and the new ambassador partnership were
also perfect opportunities to refresh the logo “to make it more modern and
align it with our evolving business model, which is shifting towards a
universal financial management app.”
Finance
Magnates also
inquired whether XTB plans to join the increasingly popular trend of developing
towards pro trading, as other CFD brokers have done. Arnaout admitted that the
company doesn't currently plan such a move but is preparing “more
innovations for clients in 2025.”
Damian's adventure with financial markets began at the Cracow University of Economics, where he obtained his MA in finance and accounting. Starting from the retail trader perspective, he collaborated with brokerage houses and financial portals in Poland as an independent editor and content manager. His adventure with Finance Magnates began in 2016, where he is working as a business intelligence analyst.
UK Watchdog Extends Consumer Duty Lens from CFDs to “Complex” Exchange Traded Products
Executive Interview | Dor Eligula | Co-Founder & Chief Business Officer, BridgeWise | FMLS:25
Executive Interview | Dor Eligula | Co-Founder & Chief Business Officer, BridgeWise | FMLS:25
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
Exness CMO Alfonso Cardalda on Cape Town office launch, Africa growth, and marketing strategy
Exness CMO Alfonso Cardalda on Cape Town office launch, Africa growth, and marketing strategy
Exness is expanding its presence in Africa, and in this exclusive interview, CMO Alfonso Cardalda shares how.
Filmed during the grand opening of Exness’s new Cape Town office, Alfonso sits down with Andrea Badiola Mateos from Finance Magnates to discuss:
- Exness’s marketing approach in South Africa
- What makes their trading product stand out
- Customer retention vs. acquisition strategies
- The role of local influencers
- Managing growth across emerging markets
👉 Watch the full interview for fundamental insights into the future of trading in Africa.
#Exness #Forex #Trading #SouthAfrica #CapeTown #Finance #FinanceMagnates
Exness is expanding its presence in Africa, and in this exclusive interview, CMO Alfonso Cardalda shares how.
Filmed during the grand opening of Exness’s new Cape Town office, Alfonso sits down with Andrea Badiola Mateos from Finance Magnates to discuss:
- Exness’s marketing approach in South Africa
- What makes their trading product stand out
- Customer retention vs. acquisition strategies
- The role of local influencers
- Managing growth across emerging markets
👉 Watch the full interview for fundamental insights into the future of trading in Africa.
#Exness #Forex #Trading #SouthAfrica #CapeTown #Finance #FinanceMagnates
