Exclusive: New FCA Regulated Broker House of Borse Launches via STP/DMA Model

The matched principal license of the company will be used across a true multi-asset solution, targeting institutionals

 

 

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A new brokerage which is regulated by the UK Financial Conduct Authority (FCA) and led by its Chief Executive Officer (CEO) and Director Wahb Ahmed has started operating looking to deliver a true multi-asset solution. The company is aiming to be offering FX, CFDs, futures, stocks, metals and stock options.

The company is launching with a MetaTrader 4 offering, but is also shortly deploying its true multi-asset solution. The company is licensed by the FCA with a matched principle license and is aiming to be delivering to its clients a fully straight-through processing (STP) solution for FX, with direct market access (DMA) for CFDs, shares, futures, etc.

The system provides more than three thousand financial instruments in more than fifty financial markets

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The company has started onboarding professional clients and is providing access to its clients to liquidity through aggregated feeds, via bank, non-bank and ECNs pools. For the time being, the firm is focusing on institutional clients from the MENA region and aims to enable White Labelling and API solutions.

House of Borse starts with a London office, but it is also aiming to open one in Dubai.

Commenting on the launch to Finance Magnates, Dr Mohammed Al Fadhel, the Chairman and Director of House of Borse, stated that the brokerage is aiming to deliver its clients direct access to the markets to trade directly with the main players and movers of the market.

Board Member and Non-Executive Director of House of Borse, Talal AlSumair, stated, “In its role as a market facilitator and aggregator, House of Borse succeeded in removing the conflict of interest aspects between itself and its clients.”

“House of Borse has two trading terminals the MT4 and the Multi-Assets, meaning that we allow investors to trade all the assets classes. The system provides more than three thousand financial instruments in more than fifty financial markets all over the world through a unique trading platform”, AlSumair added.

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